Carlos Garcia Sanchez Email & Phone Number

La Ceja, Antioquia, Co

El Salvador

• Established a solid foundation for buying and planning merchandise with a 10% variation against the plan, which includes the volatility of the Central American markets.• Executed with speed, new merchandising strategies to stop a 20% drop in sales and margin. • Achieved 100% plan compliance in Q4 2019 based on the revised strategies.• Developed a multi-year strategic vision for the managers of each business unit (purchasing, planning, allocation, marketing, design).• Controlled and minimized COVID impact by projecting a year-end healthy & balanced stock quota for each business unit, despite the drop in sales.• Defined and implemented an effective “right size organization” that allows a business to operate “as usual” in COVID which includes a payroll savings• Led the digital transformation through the marketplace, e-commerce, and WhatsApp.• Led SAP implementation for the commercial business segments (Assortment planning, Merchandise planning, Allocation).

Ciudad De México Y Alrededores, México

• Managed the transformation from a family run business mindset to long-term strategic business.• Created commercial structures and managed cultural mobilization that allowed for a greater focus on the client and profitability of the company.• Developed a strategic 3-year plan to maximize the company profits at the EBITDA level, achieving growth of + 60%.• Established a solid base of purchase, planning, and allocation while achieving sustainable yearly growth of +18 in sales and gross profit.• Implemented a commercial and marketing plan to reposition the brand from a 45+ consumer to a younger consumer (25 to 45 years old).• Implemented a new store concept that achieves 30% more sales than the previous concept.• Expanded product development into the Asian market for footwear and accessories. This increased margin by 10 pp, reaching 40% of the total annual purchase.• Increased store sales and inventory efficiency by +13% of the overall contribution, to achieve 24%.• Implemented a “right size program” for the store and a new commission scheme that reduces the workforce by 20% while keeping the same accelerated growth of +18%.

Guadalajara, Jalisco, México

• Consolidated the ‘shop in shop’ concept for footwear and accessories. Took total company sales from 25% to 35%.• Managed the commercial turnaround based on the creation of core volume programs and a collection of fast-fashion styles,. This created a sustained growth of 30% comp in the stores.• Developed a solid supply base in Asia & Latin America which increase margin by 10 pp.• Refocused the assortment mix and phased out unrelated categories, with a 0% impact on the EBIT of the company.• Achieved a 20% profit improvement to P&L by creating the ‘3rd brand project’, where third-party brand suppliers assumed the in-store sales associate expense.• Implemented the Cultural Change Project which reset the corporate mindset from losses and apathy to profitability and commitment, resulting in 30% of sustained growth.

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