Experienced Inbound Marketing Manager | Digital Marketing Strategist | CHARTS Island Advocate for North MullAs a dedicated Inbound Marketing Manager at An Tobar and Mull Theatre I lead the creation of compelling digital and in-house marketing, design and branding materials for a dynamic cultural hub encompassing a theatre, gallery, music venue, cafe, and shop. In 2013, I spearheaded the development of Augmented Reality projects within the organisation, enhancing our exhibitions and online store presence through strategic utilization of social media channels.Specializing in marketing campaigns, website design, social media marketing strategy, and seamless integration with e-commerce and analytics, I excel in crafting engaging copywriting for FOG/SMOG, executing press campaigns, conducting area profiling and segmentation and orchestrating Mailchimp campaigns.In the realm of freelance marketing and online social media strategy, I collaborate with clients to formulate effective strategies tailored to their e-commerce websites and social media platforms. Additionally, I successfully manage my own Etsy shop, consistently ranking in the top 11% of sellers, showcasing a diverse range of art, photography, and design products.In 1997, I founded Hector's House Print, receiving awards from The Princes Youth Business Trust and Highlands & Islands Enterprise. Through this venture, I oversee the production of branding and design work, as well as promotional layouts and prints using digital transfer and screen-printing techniques.Beyond my marketing expertise, my artwork has garnered recognition with sales in prestigious venues such as The National Portrait Gallery. I have exhibited solo and in group exhibitions (for example, the Society of Scottish Artists Annual Exhibitions) and various galleries across the UK including the Royal Scottish Academy. Passionate about the intersection of creativity and commerce, I bring a wealth of experience and innovation to every project I undertake.