Inverfest is the winter festival in Madrid. It includes music, cinema and poetry, as well as other artistic proposals. In 2019, 40.000 attendees enjoyed the Inverfest experience; an experience that makes a difference thank to a superb artistic quality. Although Inverfest roots are all about music, it’s become something bigger. After 6 years, the festival keeps growing and will increase its offering in a new edition full of success and surprises.

Marketing executive developing high-impact sponsorship:- Being active part of the Entertainment projects team, managing projects such as Mad Cool Festival 2018, Premios Goya 2019, Tomavistas Festival 2018-19 and Inverfest 2019.- Supervising daily relations with brands worldwide. Strategy design and implementation control both in online and offline environments.- Controlling successful implementations, leading production and brand activations in events with +100K attendees

Bilingual professional (EN, FR) in Marketing & Communication for Western Europe, Middle East & Africa. B2B business in Subsaharan Africa markets:- Executing Marketing & Communication strategies in the five African hubs- Implementing Amadeus brand in the regions as Brand Manager- Working and negotiating with International Communication and PR agencies. KPIs monitoring - Planning and producing international events (10-200 participants)

Participation in projects in B2C and B2B markets, with strategic planning work (Marketing Plans), briefing processes control and direct contact with global agencies (DDB, Tribal,TRO), sponsorships activation(LigaBBVA and NBA) and definition of BBVA Brand Purpose. Direct responsable of the following projects:- Development of positioning strategies and global product naming for the group (BBVA Wallet). Subsequent implementation in Mexico, Chile, USA and Spain.- Planning and implementation of internal communication campaigns of BBVA group. Campaigns to 120,000 employees including microsites, emailing and audiovisuals.- Design and control of communication plans for digital projects (BBVA Wallet Promotions). PC and mobile communications actions addressed to more than 1 million customers.

Member of the International Office team, performing the following roles:- Direct contact with international organizations, designing and implementing agreements with more than 50 universities around the world.- Organization and control of events, working in multicultural environments. Contact person for businesses, students and teachers.- Coordinator during the VI and VII International Week in 2014 and 2015, being part of the planning and development processes. Team management.

- Content control and writing, in all areas related to Marketing and Advertising. Usage of management software (Trello and Drupal).- Participation in projects growth within the business plan. Performing ad hoc research and studies for new B2C procedures, lately applied in the business.- Coverage of events and press conferences in the sector.

Member of the Marketing & Sales Department. Active participation in project design and customized marketing contents, doing market research and portfolio management. Analysis and enhancement of existing digital tools.