David Calvert Email & Phone Number

Louisville, Ky, Us

Rueil Malmaison, Paris, Fr

Lead Buildings League Product Management team in Home and Distribution, North America.

Rueil Malmaison, Paris, Fr

Louisville, Ky, Us

Louisville, Ky, Us

Louisville, Ky, Us

-- Guide creation and development of advertising assets across digital and traditional media channels. Coordinate with agency partners and internal stakeholders to align message and meet deadlines to hit key promotional windows.-- Manage and Develop turnkey cooperative advertising platforms enabling small to medium size resellers to efficiently utilize modern day advertising tactics including Social Media, Pre-roll Video, SEM, and Digital Display in additional to traditional tactics such as Print, TV, and Radio.-- Communicate program details and advertising opportunities to field sales team through internal communications and events. Coordinate communication to resellers and program participants through agency partners and webinar events.

Louisville, Ky, Us

-- Manage internal and external design efforts to exemplify a consistent and purposeful brand image-- Cultivate a broad online community of thinkers and creators to participate in co-creation activities for new appliance ideas-- Define and communicate project expectations with internal team and external vendors to meet deadlines-- Collaborate closely with engineering, marketing, and production to deliver innovative product experiences to the marketplaceAs the Design Leader at FirstBuild, I was responsible for defining the brand and image of a revolutionary way of producing products. I was responsible for creating brand guidelines including, name, visual identity, and brand usage that delivered a consistent message to customers and community members. I was also responsible for creating a physical space that promoted the brand mission, FirstBuild products, and co-creation of new ideas.

Louisville, Ky, Us

-- Balance consumer needs with an extremely price sensitive market position-- Elevate brand position by synchronizing design elements across multiple price points-- Identify areas for growth in the market for a mature product platformAs the Design Lead for the top freezer platform, I was responsible for evolving a 20-year-old platform into a product that propelled the GE brand forward and demonstrated excellence in the marketplace. I defined key consumer touch points to align an entry level platform with the brand attributes associated with the flagship platform and defined new areas of exploration to set the GE top freezer at the top of its class. All of this was done with a price sensitive position in mind and accomplished using efficient manufacturing techniques borrowing lessons and synergies from adjacent product platforms.

Louisville, Ky, Us

-- Identify consumer needs through market research and user insights. Determine design strategy through collaboration with marketing and sales teams.-- Develop innovative product solutions with engineering and manufacturing teams.-- Execute design intent by cultivating new supplier relationships and understanding manufacturing limitations and opportunities-- Communicate expectations and strategy to design, product management, and product development teamsAs the Design Lead for the bottom freezer platform, I managed internal and external design efforts to build a new platform that promoted excellence for the brand and excellence in the product category. I worked closely with our consumer insights team to define and test design strategies to meet consumer needs and promote product definition for the GE, Profile, and Café sub-brands. I learned and practiced LEAN manufacturing methods to collaborate daily with engineering, manufacturing, and marketing team members to create an efficient and innovative product platform.

Louisville, Ky, Us

-- Conceptualized new ideas for a variety of products and brands using sketching and computer visualization techniques-- Defined and documented production graphic assets for refrigeration products-- Collaborated with marketing and engineering toproduce innovative and economical solutions to consumer needs

Fort Lauderdale, Florida, Us

-- Created product graphic art for various outdoor products demonstrating brand image and product instruction-- Developed color studies for new product introductions exploring new methods of pushing the brand image-- Conceptualized new ideas using sketching and computer visualization techniques for outdoor equipment brands such as Homelite, Ryobi, Ridgid and Husky

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Industrial Design, Industrial Design

General Studies