Initial is one the largest dedicated providers of Branded Promotional Merchandise We offer our clients an extensive range of services including branded merchandise, custom clothing, gift code technology, corporate and loyalty schemes, bespoke campaigns. Initial believe in constant innovation; creative branding and service with a smile, adding new brands to our product portfolio and new services to our customers. Our vision for the company was a belief that in order to offer incredible value, we must provide incredible service – and service is all about people. We strive to create an environment where people are valued and respected.

Initial Games specialises in designing, sourcing and delivering innovative merchandise tailored for game launches , consumer sales & marketing activity.From gifts-with-purchase for retail promotions to complex game packs, we deliver custom solutions through our scalable and flexible infrastructure which meet the unique requirements of our clients.Initial Games is a specialised division of the long and well established promotional specialists Initial Incentives Ltd and is now the largest dedicated supplier of promotional merchandise to the Gaming Industry.

The main part of the group is Salt & Pepper Corporate Gifts. Here i provide merchandise solutions to complement marketing campaigns for agencies and blue chip companies. Essentially client facing role maintaining and developing relationships. Clients include HSBC, Barclays, BBC, Citigroup and BlackBerry. Also involves sourcing product, buying and negotiating with suppliers from the Far East and throughout Europe. This can include creating bespoke product, managing the process from original concept to production.www.sapd.co.uk