Manager, Lifecycle Marketing
Current
Nov 2023 - Present
AeroLeads people directory · profile
Calvin Petersen Email & Phone Number
Manager, Lifecycle Marketing at Weave
at
Weave
1 work email found
@getweave.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Manager, Lifecycle Marketing at Weave
Location
Salt Lake City Metropolitan Area, United States, United States
Who is Calvin Petersen? Overview
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Quick answer
Calvin Petersen is listed as Manager, Lifecycle Marketing at Weave at Weave, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at getweave.com and a matched LinkedIn profile for Calvin Petersen.
Calvin Petersen previously worked as Manager, Lifecycle Marketing at Weave and Senior Communications Manager at Weave. Calvin Petersen holds Bachelor Of Arts (B.A.), Communications: Public Relations, Business Management Minor from Brigham Young University.
Company email context
Email format at Weave
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{first}.{last}@getweave.com
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Profile bio
About Calvin Petersen
Innovative Manager of Lifecycle Marketing with 7+ years experience architecting communication strategies and crafting compelling stories for owned and earned media channels. Skilled at planning cohesive consumer journeys, leveraging data to generate bold ideas and collaborating with teams to develop effective integrated communications experiences.
Listed skills include Customer Service, Microsoft Office, Microsoft Excel, Management, and 21 others.
Current workplace
Calvin Petersen's current company
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12 roles
Calvin Petersen work experience
A career timeline built from the work history available for this profile.
Senior Communications Manager
- Drove overall lifecycle marketing strategy, including mapping new user journeys, partnering with stakeholders to develop messaging and executing all planned email, SMS and in-app communications
- Led a team creating automated and manual communications that effectively address each customer touchpoint
- Accountable for achieving email channel targets, increased revenue by 122.4% compared to the previous year
Jan 2022 - Nov 2023
Communications Manager
- Built a scalable process for requesting and dispatching external communications that was adopted company-wide
- Ensured brand consistency by acting as a strategic partner and copy editor for all communications
- Managed Weave’s external communications calendar, optimizing email cadence across numerous audience segments and driving internal awareness for upcoming campaigns
Oct 2020 - Jan 2022
Founder
Current- Design digital instructions for custom LEGO sets, from ideation and prototyping to promoting the final products
- Request and implement frequent feedback from AFOLs about set designs to create a more enjoyable and streamlined building experience
- Collaborate with YouTube influencers to review and promote new products
Nov 2020 - Present
Marketing Campaigns Manager/Account Executive
- Owned brand awareness campaigns in the United States and Canada from end-to-end, generating demand that necessitated an expanded sales team
- Supported team growth by documenting best practices and establishing a style guide for multi-channel campaigns
- Collaborated daily with sales and marketing departments to plan strategic campaigns for each target audience
Jan 2019 - Jun 2020
Public Relations Associate
- Pitched journalists at top-tier media outlets, resulting in placements for clients including TD Ameritrade, Vivint Solar, Purple, and others
- Recommended and submitted applications for client awards, notably winning a Digiday Video Award for Purple
- Reported on media coverage for 6 clients simultaneously and proactively monitored industry trends for pitching opportunities
May 2018 - Dec 2018
Public Relations Assistant
- Planned and executed national College of Nursing alumni campaign that resulted in engagement from over 400 individuals
- Authored 14+ feature stories and articles that received 900% more views than past stories
- Managed social media accounts and shared new content daily to engage followers
Jan 2018 - May 2018
Data Evaluation Team Lead
- Conceptualized and implemented 3 ideas to test social listening for a non-profit
- Collaborated with team to produce 6+ customizable conversation templates, which yielded an overall 36% ROE
- Interpreted data points from conversations in 542 geofences to support strategic recommendations
Jan 2018 - Apr 2018
Public Affairs Intern
- Composed 5+ news releases and articles published on official newsrooms in 24 languages
- Created and delivered training for local public affairs directors
- Filmed and edited video highlighting refugee aid in Europe for social media platforms
Sep 2017 - Dec 2017
Wardrobe Consultant/Visual Merchandiser
- Provided attentive and personalized customer service to each client, culminating in recognition by the company CEO
- Brought in more than $350,000 as a region’s top-five salesman over a three-year period
- Coordinated displays to align with company brand as the store Visual Merchandiser
Mar 2011 - Aug 2017
Public Relations Specialist
- Produced media lists and editorial calendars for clients of New York-based Thatcher+Co. PR agency
- Wrote creative PR blog posts for agency website, contributing to winning “Top 100 PR Blog”
- Researched industry trends to generate outreach ideas for Thatcher+Co. clients
Aug 2016 - Apr 2017
Public Relations Researcher
- Conducted primary/secondary research and statistical analysis using SPSS
- Created interview guides for focus groups with a variety of student demographics
- Analyzed recruitment methods, interviewed students, and recommended strategies to establish and expand the Marriott School of Business brand
Jan 2016 - Apr 2016
2 education records
Calvin Petersen education
Bachelor Of Arts (B.A.), Communications: Public Relations, Business Management Minor
Brigham Young University
Associate Of Science (A.S.), General Studies
Salt Lake Community College
FAQ
Frequently asked questions about Calvin Petersen
Quick answers generated from the profile data available on this page.
What company does Calvin Petersen work for?
Calvin Petersen works for Weave.
What is Calvin Petersen's role at Weave?
Calvin Petersen is listed as Manager, Lifecycle Marketing at Weave at Weave.
What is Calvin Petersen's email address?
AeroLeads has found 1 work email signal at @getweave.com for Calvin Petersen at Weave.
Where is Calvin Petersen based?
Calvin Petersen is based in Salt Lake City Metropolitan Area, United States, United States while working with Weave.
What companies has Calvin Petersen worked for?
Calvin Petersen has worked for Weave, Built By Calvin, Vitalsmarts, Method Communications, and Brigham Young University.
How can I contact Calvin Petersen?
You can use AeroLeads to view verified contact signals for Calvin Petersen at Weave, including work email, phone, and LinkedIn data when available.
What schools did Calvin Petersen attend?
Calvin Petersen holds Bachelor Of Arts (B.A.), Communications: Public Relations, Business Management Minor from Brigham Young University.
What skills is Calvin Petersen known for?
Calvin Petersen is listed with skills including Customer Service, Microsoft Office, Microsoft Excel, Management, Microsoft Word, Sales, Leadership, and Project Management.
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