Calvin Petersen work email
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Calvin Petersen personal email
Innovative Manager of Lifecycle Marketing with 7+ years experience architecting communication strategies and crafting compelling stories for owned and earned media channels. Skilled at planning cohesive consumer journeys, leveraging data to generate bold ideas and collaborating with teams to develop effective integrated communications experiences.
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Manager, Lifecycle MarketingWeave Nov 2023 - PresentLehi, Utah, Us -
Senior Communications ManagerWeave Jan 2022 - Nov 2023Lehi, Utah, Us• Drove overall lifecycle marketing strategy, including mapping new user journeys, partnering with stakeholders to develop messaging and executing all planned email, SMS and in-app communications• Led a team creating automated and manual communications that effectively address each customer touchpoint• Accountable for achieving email channel targets, increased revenue by 122.4% compared to the previous year
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Communications ManagerWeave Oct 2020 - Jan 2022Lehi, Utah, Us• Built a scalable process for requesting and dispatching external communications that was adopted company-wide• Ensured brand consistency by acting as a strategic partner and copy editor for all communications• Managed Weave’s external communications calendar, optimizing email cadence across numerous audience segments and driving internal awareness for upcoming campaigns
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FounderBuilt By Calvin Nov 2020 - PresentBluffdale, Ut, Us• Design digital instructions for custom LEGO sets, from ideation and prototyping to promoting the final products• Request and implement frequent feedback from AFOLs about set designs to create a more enjoyable and streamlined building experience• Collaborate with YouTube influencers to review and promote new products -
Marketing Campaigns Manager/Account ExecutiveVitalsmarts Jan 2019 - Jun 2020Provo, Ut, Us• Owned brand awareness campaigns in the United States and Canada from end-to-end, generating demand that necessitated an expanded sales team• Supported team growth by documenting best practices and establishing a style guide for multi-channel campaigns• Collaborated daily with sales and marketing departments to plan strategic campaigns for each target audience -
Public Relations AssociateMethod Communications May 2018 - Dec 2018San Francisco, Ca, Us• Pitched journalists at top-tier media outlets, resulting in placements for clients including TD Ameritrade, Vivint Solar, Purple, and others• Recommended and submitted applications for client awards, notably winning a Digiday Video Award for Purple• Reported on media coverage for 6 clients simultaneously and proactively monitored industry trends for pitching opportunities -
Public Relations AssistantBrigham Young University Jan 2018 - May 2018Provo, Ut, Us• Planned and executed national College of Nursing alumni campaign that resulted in engagement from over 400 individuals• Authored 14+ feature stories and articles that received 900% more views than past stories• Managed social media accounts and shared new content daily to engage followers -
Data Evaluation Team LeadHyp3R Jan 2018 - Apr 2018San Francisco, California, Us• Conceptualized and implemented 3 ideas to test social listening for a non-profit• Collaborated with team to produce 6+ customizable conversation templates, which yielded an overall 36% ROE• Interpreted data points from conversations in 542 geofences to support strategic recommendations -
Public Affairs InternThe Church Of Jesus Christ Of Latter-Day Saints Sep 2017 - Dec 2017Salt Lake City, Ut, Us• Composed 5+ news releases and articles published on official newsrooms in 24 languages • Created and delivered training for local public affairs directors• Filmed and edited video highlighting refugee aid in Europe for social media platforms -
Wardrobe Consultant/Visual MerchandiserMen'S Wearhouse Mar 2011 - Aug 2017Houston, Texas, Us• Provided attentive and personalized customer service to each client, culminating in recognition by the company CEO• Brought in more than $350,000 as a region’s top-five salesman over a three-year period• Coordinated displays to align with company brand as the store Visual Merchandiser -
Public Relations SpecialistBrigham Young University Aug 2016 - Apr 2017Provo, Ut, Us• Produced media lists and editorial calendars for clients of New York-based Thatcher+Co. PR agency• Wrote creative PR blog posts for agency website, contributing to winning “Top 100 PR Blog”• Researched industry trends to generate outreach ideas for Thatcher+Co. clients
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Public Relations ResearcherBrigham Young University Marriott School Of Business Jan 2016 - Apr 2016Provo, Ut, Us• Conducted primary/secondary research and statistical analysis using SPSS• Created interview guides for focus groups with a variety of student demographics• Analyzed recruitment methods, interviewed students, and recommended strategies to establish and expand the Marriott School of Business brand
Calvin Petersen Skills
Calvin Petersen Education Details
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Brigham Young UniversityBusiness Management Minor -
Salt Lake Community CollegeGeneral Studies
Frequently Asked Questions about Calvin Petersen
What company does Calvin Petersen work for?
Calvin Petersen works for Weave
What is Calvin Petersen's role at the current company?
Calvin Petersen's current role is Manager, Lifecycle Marketing at Weave.
What is Calvin Petersen's email address?
Calvin Petersen's email address is ca****@****ave.com
What schools did Calvin Petersen attend?
Calvin Petersen attended Brigham Young University, Salt Lake Community College.
What are some of Calvin Petersen's interests?
Calvin Petersen has interest in Restoring Vw Beetles.
What skills is Calvin Petersen known for?
Calvin Petersen has skills like Customer Service, Microsoft Office, Microsoft Excel, Management, Microsoft Word, Sales, Leadership, Project Management, Powerpoint, Public Speaking, Research, Training.
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