Developing GTM partnerships for Adobe's Creative Cloud including Adobe's generative AI set of APIs Firefly Services, Photoshop, Express, Premiere Pro, After Effects, Substance 3D. Focused on creating strategic partnerships that span go-to-market motions as well as product partnerships and distribution.

Oversaw the Sales Partner program responsible for overall strategy, developing annual goals, revenue reporting, marketing, partner selection, sales education, case study development, building customer feedback mechanisms• Implemented program improvements increasing revenue 70% YoY & monthly advertiser spend 34% YoY• Developed partner qualification criteria analyzing spend & product adoption• Built a partner recommendation tool using AWS decision tree technology to enable sales teams• Developed shared goals with sales by writing a program brief outlining revenue opportunity• Partnered with Business Intelligence team to develop dashboard for revenue & lead reporting• Developed bi-weekly newsletter to inform internal stakeholders on goal pacing & workstreams• Delivered program improvements partnering across product, BI, finance, legal, marketing & sales• Held partner roadshows across sales teams to accelerate lead & revenue delivery

Developed technical solutions for Adobe’s enterprise customers that solved their biggest business challenges• Led pre-sales solution design for strategic customers from discovery through implementation handover• Crafted application demonstrations that spanned cloud hosted content & asset management, ecommerce, data &analytics, segmentation, customer journey management, personalization, email, paid advertising & attribution• Wrote technical cases for enterprise clients developing use cases, architecture, data sources & destinations• Consulted integration of Adobe’s marketing applications into CRM & data lake to modernize customer experience• Led whiteboard sessions to map out vision state for customer experience across digital• Aligned to enterprise vertical including transformational brands: Microsoft, Sony, T-Mobile, Workday, Autodesk

Generated new business across brands and agencies by sourcing and developing partnerships for Adobe’s DSP• Top producing salesperson for Ad Cloud delivering 130-150% of quota between 2016-2019 building a book ofbusiness from a greenfield account list• Using the value selling framework I negotiated MSA contracts with leadership teams at brands and their agencies• Led a pod team including media strategy, client services and campaign managers to deliver on client goals

Top producing sales executive responsible for hunting new accounts at both brands & agencies• Grew relationships into strategic partnerships driving adoption of ad tech channels: display, video & creative• 158% quota attainment in 2015• Delivered demonstrations of audience analytics & performance advertising solutions• Consulted customers on website tagging strategy to deliver performance against campaign KPIs

Identified acquired by Workday in 2014