· Leading a team to build market expansion and channel strategy for apparel and footwear in Greater China· Conduct financial modelling for sub-brand to provide quantified support for channel / store format strategy· Track key competitors, analysing their competitiveness in channel expansion, product and pricing

Strategy Formulation & Senior Executive Engagement· Key contributor to GC strategic planning process; added value through facilitating senior leadership decision-making process and providing thought partnership· Worked with the GC Regional Operating Committee (ROC) on strategic issues in Operations, F&B, D&E, and Development; built exceptional track record of professionalism and deliveryLeadership and Delivering Impact· Led teams across the business in the highest value and most complex projects· Headed the GC Programme Management Office (PMO); leading the implementation of project management best practices within the region

· Assist Director of Strategy to formulate strategy for GC· Worked with senior executive in GC and added value by facilitating decision-making process· Promoted to be Senior Manager of Strategy

· Business strategy formulation/contemplation, including market entry, market expansion and business transformation strategy· Experiences in consumer products, including FMCG, durable goods, leisure industry etc.· Clients served including Pepsi, P&G, Unilever etc.