Shepherding the modernization of the MarTech stack by architecting cross-divisional personalization and data-driven sales funnel optimizations, including experience, systems, and workflow design

Sales and Marketing Operations: Installed governance and workflows to elevate Meta.com global marketing operations into a cornerstone of product marketing, B2B, and B2C sales amid company restructuring Program Management: Planned and shepherded execution of high-priority strategic initiatives for Meta.com, including UX, UI, content strategy, design system, personalization, localization, and marketing contentPerformance Marketing: Lead Program Manager for Portal performance marketing prior to restructuring

Overview: Program and account lead for six (6) key client accounts, shepherding full product lifecycle and marketing programs for 0-to-1 software and website products while pitching strategic opportunities and growing portfolio into $10M+ annual revenue within first yearProduct Management: Planned and led execution of end-to-end software lifecycle programs, including research, user-focused design, information architecture (IA), prototyping, engineering, and feature enhancements

Overview: Program and account lead for eight (8) key client accounts, delivering full product lifecycle and creative programs while growing program portfolio into 30%+ of total global revenue Program Management: Created operational infrastructure, negotiated contracts, scoped programs, recruited creative talent, and orchestrated execution of product design, engineering, and marketing programsProduct Management: Planned and led execution of full lifecycle initiatives for cloud-based software, including research, design, engineering, data analysis, and product enhancements

Overview: Program and operations leader for five (5) key client accounts, delivering brand strategy and identity programs, research, and marketing campaigns while growing individual scope into 35% of NY office revenueProgram Management: Single-threaded owner for all financial and operational aspects of AT&T's comprehensive rebranding, the agency's largest account by revenue and resources

Overview: Led scoping, planning, and execution for digital product development initiatives, delivering software and website product roadmaps, research, strategy, design, and full-stack engineering/developmentProduct Management: Product manager for the founder/CEO's personal priority, a 0-to-1 multi-channel content platform for the agency's new global headquarters

Overview: Managed cross-functional teams in ideating, executing, and shipping a diverse portfolio of digital advertising, marketing campaigns, websites, e-commerce software, and content productions for Fortune 500 companies ⦁ Integral in growing the Samsung Mobile digital marketing AOR business into the agency’s top global account by revenue by implementing scalable processes, tools, and knowledge management systems