Calvin Nelson Email & Phone Number

Wichita, Ks, Us

Clearwater, Fl, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Wichita, Kansas, Us

Led a number of successful digital transformations across departments. Implemented processes and protocols improving trust and transparency in the marketing department putting the marketing team at the top of the company when surveyed for employee engagement.Discover: Performed gap analysis, journey mapping, and other workshops to identify multiple opportunities across the organization. Created a discovery process to continuously improve upon solutions.Design: Guided visual and technical design for various org-wide projects such as Salesforce implementation, Mar-Tech software overhaul, cross channel worldwide Aspiria brand launch campaign. Aspiria App launch and roll-out campaign. Implement: Created roadmaps, and backlog stories using insights gathered during the discovery and design phase of each project. Managed multiple teams working on multiple multi-million dollar projects using Kanban and Scrum depending on the team and project.Launch Success: Global Aspiria brand launch generated over 3m in earned media coverage. Aspiria App launch creating best in class wayfinding for the Aspiria 4m sq. ft. office campus. Salesforce Implementation increased sales pipeline transparency and saved $80,000+ in implementation fees. Mar-Tech software overhaul allowed the launch of enterprise-level marketing automation across all digital assets, acting as the missing link between sales and marketing.

Wichita, Kansas, Us

Wichita, Kansas, Us

Led a team of developers and designers to iterate and improve on a custom backend auction management system built in Vue.js and Laravel. Launched a ground-up website restructure and redesign that leveraged data analysis and best practices to produce a streamlined, user-centric online experience. Discover: Created targeted surveys and user interviews to gather sufficient data to build user stories and journey maps for our current product. Design: Lead internal design sprints to quickly iterate on design concepts. Tested designs on our target market and iterated further.Implement: Managed agile sprints to quickly implement the user-tested designs in Laravel and Vue while also balancing current software maintenance and feature requests.Launch Success: 0 downtime launch. Reduced average page load time from 19s to 1s. Reduced internal search response times from 25s to 2s on average. Increased property search usage by 22%. Increased session length by 2mins on average.

Wichita, Kansas, Us

Wichita, Us

Provided digital strategy and product consulting to 50+ CMOs and CEOs. Leveraged UX research to build software roadmaps that drove various business outcomes.Guided the design and development of over 100 web publishing platforms, content management systems, and eCommerce platforms, improving conversation rates by 100% in some cases, with an average improvement of 17%.