FFB Collaboration is a New York City-based brand development and marketing agency dedicated to inspiring meaningful connections between brands and their audiences by leveraging cultural insights, fostering authentic engagement, and driving social impact.We empower brands to thrive by designing innovative strategies, building culturally relevant campaigns, and creating memorable experiences that resonate with diverse communities. Through collaboration, creativity, and consumer insights, we transform brand stories into movements that drive sustainable growth and long-term impact.

• Managed offshore data science teams to maintain project timelines and accuracy of modeling results.• Collaborated with business units to identify KPIs and bucket marketing promotional spends for specific insights.• Developed weighted KPI scenarios to streamline investments for top Unilever products.

- Employ Natural Language Processing (NLP) and text mining (Python, R) to gain insights from customer product ratings and reviews. Develop feature extraction algorithm for insights that could lead to future consumer packaging innovation. -Work in MS SQL Server Mgmnt Studio to segment/pull consumer data for analysis. - Perform statistical analysis on ELC collateral data to uncover freight trends and discrepancies that led to late and costly shipping expenses. - Deliver presentation to stakeholders outlining the current process and recommended future action items that would reduce the cost of collateral deployment (Tableau, PowerPoint) - Retrieve and clean (SQL, R) material master data from Microsoft SQL Server Mgmnt Studio for analysis. - Analyze results to understand how process delays impact collateral deployment to customers. - Produce trend plots using Tableau and R to identify key areas of interest in the ELC collateral dataset. - Analyze workflow efficiency of ELC consumer packaging artwork management process. - Build dashboard (R) for stakeholders to investigate trends, predict outcomes, and discover insights. - Develop an algorithm to rate Artwork Managers based on current department standards. - Wrangle dataset to achieve proper data structure for desired data visualization output (R). - Build a rating system to track the efficiency of managers and the overall artwork management process. - Retrieve, clean, and analyze artwork process data to identify deviations from current process standards.

- Supported Estée Lauder's key cosmetic brands (Clinique, Estée Lauder, MAC, Bobbi Brown, Tom Ford, Aramis, Crème De La Mer, Origins, Jo Malone and SMASHBOX) by ensuring consumer packaging met regulatory standards. - Identify, facilitate and resolve ELC proprietary software related issues that affect artwork to system compliance to ensure accuracy and maximize throughput in the artwork review process.

• Developed marketing and branding strategies resulting in 14,000 design professional memberships.• Managed the largest design group on LinkedIn with 210,000 members, utilizing inbound marketing.• Collaborated with top inbound marketing firm, HubSpot, for successful marketing campaigns.• Consulted designers and recruiters on personal branding and effective social media strategies.