Crafted the product vision and drove FOX’s sports product roadmap, acted as strategic thought leader while partnering with technology, content, sales, marketing, distribution, and the overall business to deliver innovative fan experiences.Led team of five product owners delivering mobile and connected apps, web and API services.Owned UX for most-streamed Super Bowl in ’20 (3.4MM AMA: +32% over ‘19 and 2x over ’17).

Owned the product lifecycle for the FOX Sports app while guiding the FOX Sports GO app feature roadmap via partnership with BAMTech streaming services.Devised native app cross-linking strategy, deep-link and install campaign marketing.

Defined requirements for OTT / MVPD live game consumption, multi-platform SSO auth API.

Owned feature roadmap and prioritization of NFL.com, including commerce and profile funnels, live video playback with DAI, content and data syndication to partners and mobile apps.

Owned client acquisition, training and fan engagement. Grew userbase 20x via conferences, clinics, webinars, social media. Managed partners and developed brand ambassador initiative.

Responsible for design and implementation of web front-end, strategic product roadmap, customer feedback portals, analytics reporting, SEO/SEM, email campaigns, social strategies.First employee of scorekeeping and stats management startup acquired by Dick’s Sporting Goods.

Authored analytics-driven product specifications, researched trends, and owned prioritized roadmaps for Search, VOD, and Stats. Launched user profiles and commenting.

Managed six UX engineers serving as a centralized resource pool for multiple product verticals. Spearheaded jQuery integration while evangelizing UI strategy emphasizing AJAX over Flash.

Hired and led team of lawyers to execute MLB online trademark infringement project.

Established product requirements and implemented solutions for the MLB Draft and Postseason. Led overhaul of site nav, UX templates and frameworks. Expertise: JSP/JSTL, JS/CSS/HTML.

Consolidated external stat sources into internal baseball scouting database, implementing data integrity and uniform schemas while designing and building internal web portal.