Digital Commerce & Media Consulting Lead

• Oversaw the E-Commerce channel and online marketing for Bai Brands.• Led Bai’s E-Commerce channel to 105% YoY growth in 2016.• Directed a team of two direct reports.• Oversaw the RFP and selection process for a 3PL, E-Commerce platform and development agency for launching Bai’s B2C online store. • Managed a marketing budget of +$9MM and overall E-Commerce P&L

• Managed B2C KIND online store along with other online channels including: Amazon, Fresh Direct, Jet, and Vitacost.• Drove Amazon growth by 63% in 2014 and 77% in 2015.• Featured in the Gartner L2 Digital Index - Food 2016 as the 33rd ranking digital brand in the Food category and the fastest growing brand online in the 126 brands profiled. • Oversaw new website development project and launch in fall 2014, which increased site conversion by 79%• Grew overall E-Commerce revenue by 76% in 2014 and 56% in 2015. • Managed SEO and PPC for the KIND website.

• Launched new Home Goods site, Casa.com, in February of 2012, which saw the greatest first day sales out of all of Quidi's existing sites.• Managed the product setup process and worked with cross-team members to refine and improve the process. • Member of Merchandising Task Force, responsible for improving processes and tools utilized by the merchandising teams.• Increased contribution margins for my respective categories from 14.5% at launch in October 2012 to 20.4%, while increasing weekly net revenue by 43.2%, by the end of Q1 2013. • Managed vendor relationships as well as bringing on new brands and vendors for Outdoor Recreation and Arts & Crafts categories.• Manage inventory health by partnering with the supply chain team to ensure efficient inventory flows including exit strategies for unproductive inventory.