Digital Marketing Specialist
Current- Lead and optimize integrated digital marketing and PPC campaigns, utilizing Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics, to enhance online visibility and engagement across a broad multifamily portfolio.
- Conduct budget analysis and financial performance assessments to optimize marketing spend and asset performance.
- Manage corporate and property-level social media marketing strategies, leveraging platforms like Facebook, Instagram, and LinkedIn to maximize brand presence and audience engagement.
- Develop and maintain SEO-optimized websites using HTML and WordPress, focusing on user experience and brand consistency.
- Utilize Microsoft 365 to create analytical reports, identifying trends and opportunities for data-driven marketing optimizations.
- Monitor and enhance online reputation, applying data analysis to drive reputation management and brand loyalty initiatives.