Calvin Lu's Location
Austin, Texas Metropolitan Area, United States, United States
Calvin Lu's Contact Details
Calvin Lu work email
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Calvin Lu personal email
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About Calvin Lu
I am a data-driven digital marketer with 8+ years of hands-on experience managing B2B & B2C paid social and search campaigns, marketing automation, and scaling through a data-driven approach. I've seen first-hand just how powerful of an impact my ads can have, whether if it's working anywhere between a $1,000 to $1,000,000+ monthly budget. I am constantly honing my unique background in demand generation, marketing operations, and content creation.My career thus far has involved working with both agency and in-house marketing teams to create scalable campaigns, analyze data from CRMs (Salesforce & HubSpot), platforms such as Google Analytics and Looker, and MMPs such as Adjust. I thrive when I'm executing full funnel marketing campaigns with optimized creative to fulfill & often exceed expectations through KPIs such as ROAS, CPA, and CAC. I approach my tasks by identifying customer personas, working cross-functionally, and identifying opportunities for long-term product-led growth (PLG) as a foundation.In addition to this, I am a partnered broadcaster on Twitch.tv since 2015, where I have established a following of over 9,000 in my first year and continue to provide engaging content to a loyal community.Personal website: https://calvinlu.com/
Calvin Lu Work Experience Details
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Senior Paid Media ManagerDealmakerAustin, Tx, Us -
Performance Marketing ManagerParavel Apr 2024 - PresentNew York, New York, Us• Lead PPC and Paid Social campaign strategy, optimizing performance by adjusting bidding strategies, ad copy/creative, and targeting parameters to improve conversion rates, build quality pipeline, and achieve KPIs• Effectively manage and optimize a multi-million dollar advertising budget across Paid Search and Paid Social channels to maximize ROI and achieve set KPIs• Collaborate with creative teams for consistent ad creative development driven by both qualitative and quantitative creative insights• Conduct comprehensive keyword research and analysis to optimize PPC campaigns, ensuring high-quality traffic and pipeline creation• Analyze data and metrics, testing and iterating to improve ROAS and scalability of marketing efforts• Optimize attribution methodologies, model and forecast ROI, and develop testing plans to enhance campaign performance and identify growth opportunities• Recommend landing page strategies and provide consultation on landing page planning and optimizations• Confidently and clearly communicate campaign outcomes, insights, and recommendations to key stakeholders -
Partnered StreamerTwitch Feb 2015 - PresentSan Francisco, California, Us• Provide engaging and interactive live-streaming content to over 9,000 followers on Twitch• Brand ambassador for SteelSeries, XSplit, and HumbleBundle• Produce content and edit compilations for YouTube• Manage marketing and branding of social media accounts• Create and edit graphics with Adobe Photoshop and Illustrator• Video/audio editing with Sony Vegas Pro and Adobe Audition -
Client Solutions Manager - Apparel & AccessoriesTiktok May 2023 - Mar 2024Los Angeles, California, Us• Consulted and grew client relationships with advertisers of all sizes• Created media plans that deliver against client KPIs• Monitored, analyzed campaign performance, and made proactive recommendations to improve results• Managed complex media buys with multiple stakeholders, timelines, and assets• Executed on pre-sale research and pitches• Served as an external product expert, educating clients and agencies on TikTok ad solutions and best practices• Managed measurement strategy and creative execution• Collaborated with cross-functional teams to ensure successful campaign executions and troubleshoot client issues• Collected marketplace feedback and insights to guide advertising strategy and ad offerings -
Sr. Growth Marketing ManagerBuzzer Oct 2022 - Apr 2023New York, Ny, Us• Executed the planning & optimization of all paid and O&O marketing strategies, improving paid acquisition CPL from $15 to sub-$6• Analyzed mobile performance to determine high-value audiences for CPP/LTV• Worked cross-functionally across Creative & Product teams to ensure UX & assets implemented with a data-driven approach• Managed external agency relationships, reporting progress, & presented to leadership to inform shifts in strategy internally• Collaborated closely with Engineering & Data teams to ensure measurement via tools such as Looker & Adjust informed paid growth channel efficacy for Buzzer’s mobile app• Monitored macro trends related to digital marketing with Partnerships team to inform real-time adjustments to growth strategy -
Performance Marketing ManagerZumba Oct 2021 - Sep 2022Hallandale, Florida, Us• Managed budgets and campaigns across all channels to drive strong return on investment and efficient CPA and CAC• Led successful planning, execution, and optimization of product-led growth (PLG) strategy, tracking KPIs via paid, organic, & own media channels such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn ads, OTT, & more• Identified and tested new channels for marketing to continue to meet or exceed established critical metrics• Clearly communicated with management and product team to share funnel conversion results, feedback and improvement ideas• Developed marketing assets with Creative team to iterate and test new ideas via both B2B and B2C messaging to improve campaign performance -
Client Operations ManagerStitcherads Mar 2021 - Oct 2021Austin, Texas, Us• Developed and oversaw client onboarding, offboarding, & related documentation• Created and implemented 30/60/90-day plans for new clients with Success & Data teams• Communicated with Success team & initial client comms in regards to organization & timelines• Oversaw project management & communication with clients for specific integrations with Data, Engineering, and other teams• Owned discovery, SOWs, QA, and end documentation for new client projects• Generated and maintained process flows, checklists, and related internal content• Provided clients, partners and internal teams with technical & operational support• Monitored alerting against live client data processing and related systems• Worked with Product, Success, and Engineering teams to accelerate learnings through campaign tests -
Facebook Media Buyer / Campaign ManagerStitcherads May 2020 - Mar 2021Austin, Texas, Us• Managed, optimized, & scaled 6 to 7-figure monthly spend paid campaigns across Facebook, Instagram, Pinterest, Snapchat, & TikTok based off data analytics & performance trends & KPIs such as CPL, CPP, CPA, ROAS, and CAC• Analyzed direct response performance & compiled custom reporting according to customer needs• Created, edited, optimized & scaled social media campaigns based off complex performance trends• Trained self-serve users in how to best use the StitcherAds software• Assisted with back-end process such as feed mapping, creative scoping, & custom audiences• Troubleshooted technical assets such as product catalogs, FB pixels, offline data sets, & more• Provided regular feedback to Product team sourced from customers & own experience
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Lead Marketing CoordinatorQuantum Electronic Payments Apr 2020 - May 2020Anaheim, California, Us• Managed campaigns & improved cost per lead (CPL) from $100 to sub-$40 per lead across multiple paid channels (Google Ads, Meta Ads, LinkedIn), allowing for scaling of B2B lead acquisition and optimized marketing qualified leads.• Built and maintained connections with regards to internal CRM and marketing stack, such as Salesforce and Pardot lead routing• Generated weekly Salesforce reports on marketing campaign performance including changes and recommendations to ensure consistent CPL and CPA• Designed and executed conversion rate optimized landing pages to capture merchant data• Maintained an open line of communication with Sales in order to make strategic campaign changes• Prepared marketing and advertising strategies, plans, and objectives• Developed marketing collateral including trade show materials, whitepapers, sales decks, direct mailers, & social media posts• Managed company’s social media handles such as: Facebook, Instagram, Google My Business, LinkedIn, and Twitter• Interfaced with vendors and partners as it relates to maintenance and logistics of tradeshow supplies and equipment• Collaborated closely with cross-functional partners such as Product and Sales to develop B2B SaaS offering -
Marketing CoordinatorQuantum Electronic Payments Mar 2018 - Apr 2020Anaheim, California, Us• Created and optimized ad campaigns (Facebook Ads/Google Ads) to generate leads for sales team• Drove branding and thought leadership initiatives to generate leads and support sales strategies • Collaborated with Content Specialist to compose blog articles, thought leadership pieces, emails, and marketing collateral • Worked with sales teams to communicate value proposition and supporting initiatives • Developed marketing collateral such as sales slicks and sales pitch presentations • Managed company’s social media handles: Facebook, LinkedIn and Twitter • Coordinated trade shows and promotional events • Optimized company website SEO and re-marketing strategies• Developed strategies for increasing leads, improving lead conversion, and brand recognition, utilizing Salesforce and Hubspot
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Digital Marketing SpecialistFit Body Boot Camp Jan 2017 - Mar 2018Chino Hills, Ca, Us• Designed and developed landing pages (ClickFunnels) for optimized memberships & fitness sales conversions• Created paid Facebook ad campaigns for 20+ monthly franchise owners to generate new leads, sales, & grow brand presence• Analyzed data and metrics, optimizing ad campaigns to ensure efficient CPL and CPP• Provided daily metrics updates for franchise owners running paid ads and billing at conclusion• Managed digital campaigns and marketing efforts for all new franchise owners• Implemented new venues of outreach for Fit Body Boot Camp brand marketing -
Marketing CoordinatorGlobal Link Distribution / Ipzmall & Ipzgames Oct 2016 - Jan 2017• Developed clear marketing objectives and strategies to raise brand awareness• Analyzed competitor activities to plan counter strategies• Wrote copy, optimized SEO, and managed brand social media channels• Maintained product database and e-commerce inventory via Magento• Conducted outreach for brand managers & social media influencers to promote the iPZGames brand• Coordinated various marketing plans with marketing staff and upper management
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Writing TutorCal Poly Pomona Sep 2013 - Jun 2015Pomona, Ca, Us• Tutored students of all majors with specific writing assignments• Managed and lead weekly hour-long sessions, with a focus on comprehension and structure of ideas, as well as improving English grammar and writing• Provided feedback to ESL students in-person and online -
Junior VolunteerMethodist Hospital Of Southern California May 2008 - May 2010Arcadia, Ca, Us• Greeted and directed visitors to their various destinations• Organized front-desk paperwork & answered calls• Transported documents• Assisted with wheeling patients once they were discharged from the hospital/upon arrival to the hospital
Calvin Lu Skills
Social Media Marketing
Microsoft Word
Microsoft Office
Microsoft Excel
Social Networking
Powerpoint
Research
Editing
Writing
Literature
Tutoring
Peer Tutoring
Nonprofits
Photoshop
Event Planning
Communication
Creative Writing
Public Speaking
Calvin Lu Education Details
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California State Polytechnic University-PomonaEnglish/Language Arts Teacher Education
Frequently Asked Questions about Calvin Lu
What company does Calvin Lu work for?
Calvin Lu works for Dealmaker
What is Calvin Lu's role at the current company?
Calvin Lu's current role is Senior Paid Media Manager.
What is Calvin Lu's email address?
Calvin Lu's email address is cl****@****rms.com
What schools did Calvin Lu attend?
Calvin Lu attended California State Polytechnic University-Pomona.
What are some of Calvin Lu's interests?
Calvin Lu has interest in Social Media, Reading, Books, Health, Education, Environment, Science And Technology, Quality Assurance, Technical Writing, Human Rights.
What skills is Calvin Lu known for?
Calvin Lu has skills like Social Media Marketing, Microsoft Word, Microsoft Office, Microsoft Excel, Social Networking, Powerpoint, Research, Editing, Writing, Literature, Tutoring, Peer Tutoring.
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