Calvin Yu has 20+ years of experience in sales, marketing, media, data/analytics, and product marketing. He currently works in the Global Business Group at Meta as an Industry Manager, leading and building long term strategic initiatives for Global Entertainment brands. Prior to joining Meta, Calvin was a Brand Manager at The Walt Disney Company, leading their marketing strategy across original series, apps, and games. He also spent four years at Pandora, growing their national advertising footprint with multiple partners across Entertainment, Technology, and CPG.Calvin got his start in Integrated Media at Digitas specializing in CPG. He continues to utilize his passion in media, analytics, marketing, branding, and emerging technology to help companies drive business outcomes. He holds an MBA at Northeastern University and a bachelor’s degree at DePaul University.