Direct Digital Holdings (Nasdaq: DRCT), owner of operating companies Colossus SSP, HuddledMasses and Orange 142, brings state-of-the-art sell- and buy-side advertising platformstogether under one umbrella company. Direct Digital Holdings’ sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The company’s subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings’ sell- and buy-side solutions manage approximately 90,000 clients monthly, generating over 100 billion impressions per month across display, CTV, in-app and other media channels. The company has been named a top minority-owned business by The Houston Business Journal.

Pixalate is an ad fraud and marketing compliance platform. I oversee the company’s global digital marketing strategy, including branding, advertising, website management, social media, webinars, product and customer marketing, events, analytics, content development, and creative design. I am also responsible for building and strengthening the Pixalate brand, supporting growth strategies, product-led growth and customer advisory boards, and increasing global demand for its products and solutions.

Enterprise and SMB/SaaS B2B Technology StartupsDigital ExperiencesMarketing CommunicationsProduct-Led GrowthProduct MarketingCommunicationsDemand Generation, Account-Based Marketing, Customer Acquisition Marketing AutomationMarketing StrategiesBrand Development/ManagementProduct ManagementB2B, B2CSocial Media MarketingEvent MarketingEmail MarketingNew Business DevelopmentMarketing ResearchClient Needs AnalysisCustomer Relationship Management Lead GenerationProduct Development Launch & Roll-outTranslation and GlobalizationContract/Price NegotiationsOnline Advertising and MarketingProgrammatic AdtechCreative/Strategic SellingHigh Impact PresentationsStrategic Planning / ForecastingSales Campaign DevSales Team ManagementWebinarsSpeaker

Build sustainable channel partner programs that attract new business opportunities and boost sales. Led a critical collaboration with the largest independently owned advertising exchange to create OpenAudience, a SaaS API-based first turnkey solution for people-based programmatic advertising on the web, focusing on addressability to 284M Monthly Active Users in the US in a privacy-compliant manner.👉 Key Achievements:✅ Grossed $2M in the first month and $5.4M in the first quarter of securing new sales channels. ✅ Drove 60% of new revenue gains by creating reselling partnerships for OpenAudience. ✅ Achieved 90% participation from 50+ publishers during the product testing phase. ✅ Acquired 284M+ monthly active users in the US by working with the largest independently owned advertising exchange to create OpenAudience, the first API-based people graph SaaS.✅ Added identities in the bid stream by over 60x to 150B requests daily and increased eCPM 3x.✅ Facilitated a critical collaboration with the largest independently owned advertising exchange. ✅ Acquired high-value new business opportunities and boosted total sales volume by building sustainable channel partner programs.

Led all phases of planning, development, and implementation of multilingual content for applications dedicated to developing language translation services and launched all global digital online inbound and outbound marketing automation. Coached and mentored the performance of the SDR team. Identified areas of potential weakness and strengthened their work through professional development techniques that drove $100M+ in pipeline creation and $25M in recurring revenue. Created all online, social media, and external-facing marketing materials. Created account-based marketing (ABM) techniques for each sales region's top 50 targeted accounts. 👉 Key Achievements:✅ Nurtured each sales region’s Top 50 targeted accounts by devising and executing account-based marketing (ABM) techniques. ✅ Fueled $100M+ in pipeline creation and captured $25M in recurring revenue by identifying areas of potential weakness and strengthening team performance via professional development.✅ Tapped into target markets by directing the planning, development, and implementation of multilingual content for applications dedicated to developing language translation services. ✅ Enhanced marketing capabilities and boosted conversion rates by steering all global digital online inbound and outbound marketing automation. ✅ Coached and mentored the performance of the SDR team. ✅ Created all online, social media, and external-facing marketing materials.