Culturally competent, strategic, and tactical business partner with demonstrated expertise in formulating employer brand and talent marketing strategies, as well as implementing integrated programs and campaigns to drive awareness, engagement, conversion, loyalty, and advocacy.With my unique combination of internal and external communications, digital marketing, content writing and social media skills, I help businesses manage their reputation, navigate digital marketing transformation, and bridge the divide between what customers expect and what they get.I started my career in market research and authored various thought leadership reports on understanding consumer behavior, employment trends, and harnessing the potential of a multi-generational workforce.