Calvin Wan Email & Phone Number

California, United States

New York, New York, Us

• Developed, launched, and optimized new Google Ads Campaigns utilizing proper account structure and best practices.• Implemented proper organization of ad groups, location targeting, keyword match types, negative keywords, and ad extensions. • Developed marketing personas to guide marketing strategy and craft compelling ad copy for marketing campaigns• Sample Google Ads Structure Spreadsheet via Google Drive

• Worked with clients to understand their challenges, goals, unique selling propositions, market position, and manage expectations to create custom strategies• Audited existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, and ad copy to adhere to Google's best practices.• Utilized Matched Search Queries to discover new keywords and add negative keywords to decrease irrelevant traffic.

• Conducted keyword research using Semrush to understand the competitive landscape. Identified high volume and low cpc keywords and created business blog selling tech cleaning products• Developed, launched, and scaled campaigns to meet short-term optimization goals and monthly KPIs• Adjusted bids and optimized campaigns to increase ROI from 47% to 394%• Monitored analytics (page views, engagement, session duration, conversions) to assess visitor behavior and make adjustments to paid campaigns and landing pages, resulting in 10% lower CPC costs and ROAS of 311%• Conducted A/B split-testing on landing pages to improve user experience, resulting in higher overall conversions and Ad Quality Scores.

San Francisco, California, Us

• Created personalized email marketing campaigns by analyzing LinkedIn data to send segmented and targeted messaging, resulting in a 33% increase in open rates and 150% increase in booking rates• Created and managed multi-platform social media lead generation strategy via LinkedIn and Instagram• Strategized and launched A/B subject line and send time tests on email campaigns, increasing open rates from 11% to 40%, response rates by 30% on Linkedin, and overall demos booked by 150%.• Conducted SEO guest posting and link-building campaigns to increase DA from 24 to 28

• Redesigned website and landing pages using Wordpress CMS• Performed webmaster duties, including integrating CRM software and automation tools into website• Conducted competitive keyword research• Optimized On-Page SEO• Implemented Drip Email Marketing Campaigns

• Greeted guests, took orders, and served food.• Resolved issues and managed expectations of guests, including problems with orders, wait times, and ingredient information pertaining to allergies and vegetarian/vegan options.• Advised guests with travel recommendations and directions to other SF attractions.