• Serve as the lead administrator for our CRM & marketing automation platform, to capture/generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences. .• Develop, build and execute all email and digital marketing campaigns• Design, test and execute nurture and engagement campaigns, with targeted focus on various stages of the buying cycle.• Utilize Hubspot to manage contacts, upload sourced lists, capture/generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences. .• Oversee Hubspot marketing automation platform to generate, manage, distribute and track prospects and leads• Build engaging, responsive HTML email and landing page templates• Track, analyze and report on demand generation activities including campaign performance, sales pipeline, revenue and ROI• Develop and deploy social media marketing strategy• Leverage content to support communications, demand generation and social media marketing• Work with PR firm and agency partner and internal/external syndicated resources to curate content relevant to industry and customers• Work with agency partner to implement social media strategies, create social posts, organic and paid social campaigns, and coordinate deployment related to new products, industry trends, trade shows, etc.• Track and report social media metrics monthly and quarterly (Hubspot, Twitter, LinkedIn)• Develop, implement, monitor, track and report PPC advertising strategies and campaigns (Google, Bing, and other areas as needed)

At Liquid by Design™ we specialize in helping businesses utilize the power of digital marketing by building an effective online presence.We believe understanding the data behind a business is the most effective way to achieve sustainable growth. We work to determine where a client should focus resources to maximize their return using diagnostic analytics to leverage digital solutions; working towards a goal of marketing automation. Our specialties include:● Connecting online profiles or website to analytics tracking tools, e.g., Google Analytics, Bitly, Yoast, etc.● Building & integrating CRM software, e.g., Hubspot, Salesforce, Zoho, etc. ● Designing new websites & social media profiles● Enhancing digital presence for SEO & SMO-- Optimizing website/profiles for search engines i,g., meta descriptions, voice search & business location-- Improving customer experience for all digital interactions, i,g., website, review sites & social media profiles-- Implementing content creation & curation strategies to deliver users with useful information to increase the clients validity/credibility-- Creating structured data & submitting to search engines-- Submitting site to more quality online directories and increasing the number of backlinks- Local search targeting for landing pages & listings● Implementing email marketing campaigns that are automated, integrated & optimized● Setting up tools for social listening for reputation/relationship management, R&D & targeted marketing campaigns● Designing new logos/graphics● Creating new print/digital marketing collateral● Taking quality photos to improve brand image● Writing content that is professional, concise & informativeOur goal with every client is to ensure they are able to make data-driven business decisions and properly build/implement automated digital marketing strategies, so they can spend more time focusing on what really matters; their business and customers.

• Directed all aspects of marketing (advertising, sales promotions, public relations, direct marketing and personal sales)• Developed a customer experience innovation council for R&D and was the representative for all trade shows and professional associations• Managed all digital marketing including: website, social media, SEO, email blasts, online brand image and worked to automate and integrate all activities with several CRM systems.

Led organization through a complete rebranding effort, name change, ERP system conversion, mobile banking app deployment, new website creation, two CEO transitions and managed to change our regulatory designation allowing us to offer membership to anyone residing in the state of CO.• Oversaw the allocation of $3.5 million of available capital and a $200k marketing budget• Managed all digital marketing including website, social media, SEO, email blasts, online brand image and worked to automate/integrate all activities to one CRM• Implemented new innovative technologies including an E-signature application for online forms, mobile banking app integrations, remote check deposit, tiered services, and a rewards credit card program• Increased credit card holders by 36% and transactions by 50%, and helped provide lenders with a record number of loans since being founded in 1935

• Designed and implemented SEO strategies using structured data, sitemap creation & content optimization• Compiled and created marketing collateral for all financial products and programs by collaborating with different departments and the executive team to ensure accurate, concise information was provided to members and community.• Conducted market research and developed marketing strategies to complement and support company goals and strategic objectives• Formulated and supervised social media marketing, product marketing, advertising and promotional campaigns• Developed and implemented training programs for staff to further marketing objectives• Assisted with rebranding efforts including logo design creation of brand guidelines, marketing collateral, redesign of website and updating online brand image• Developed social media sites & a content marketing strategy to increase engagement and page growth

• Installed wiring following all IEEE Standards throughout restaurant that was needed for operations, network security and enhance the customer experience including:-- Installation of over a dozen drops for CAT5e to operate all POS systems, networked TV's, digital signage, music streaming system and security system-- Ran all USB-A cables with extenders for thermal and impact POS printers to operate on network-- Pushed fiber optic patch cables to a network switch and server and created DMARC extension to allow other building tenants shared access to ISP • Installed/maintained all networked electronic equipment including: installation of two different POS systems, programmed print drivers to operate with non-compatible POS software, created POS database, installation of all POS workstations and configured private and public network security protocol • Designed website, private room reservation system, online gift certificate ordering process and oversaw all site activity/maintenance creating a positive online experience for customers and staff• Created and maintained all social media accounts and developed SMM strategies to improve the overall success of the restaurant• Responded to all customer reviews and messages to ensure excellent customer service and delivered a quality dining experience• Fostered online relationships that resulted in a loyal customer base, collaborative strategic partnerships and community involvement opportunities to improve brand image and digital presence• Used various website and social media data analytics tools to develop/implement various SEO, SEM, SMM, EDM and print advertising strategies• Designed logo, menus, table toppers, TV slideshow ads and a variety of branding strategies to drive business and create a positive digital presence.

• Developed website and website activity and updates. • Managed their social media accounts and restaurant reviews to increase their online digital presence and create a positive brand image. • Analyzed data from WordPress, Google, Facebook, Twitter, LinkedIn, Yelp, UrbanSpoon, Instagram and other online social listening tools to guide SEO efforts and create targeted marketing campaigns for Google Adwords, print advertisements, restaurant review sites and various other media outlets.

● Responsible for creating digital presence through social media websites and directory listings● Assist with website integration of social media platforms to improve communications and brand visibility● Attend university events to create content and imagery for social media platforms and website● Update social media sites with current information and content to increase student engagement● Create graphics for social media posts that followed UNC's brand standards