Our team at eQvest Limited thrives under my direction, developing sophisticated go-to-market strategies and leveraging artificial intelligence to enhance marketing analytics. With a BCom in Business Management from the University of Pretoria, my approach marries academic knowledge with practical AI applications, optimizing campaign performance and customer engagement.As part of my role, we've forged strong collaborations with IT and development teams to integrate cutting-edge AI systems into marketing platforms. My background in graphic design and digital marketing, paired with proficiency in SEO and social marketing fulfillment, enables our organization to craft compelling visual content and streamline online presence, driving business growth.
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Content Writer And Marketing AnalystW3Ve Sep 2024 - PresentCanada -
Marketing AnalystEqvest Limited Mar 2024 - Oct 2024SandtonGo-to-Market Strategy Development: Design and implement robust go-to-market strategies that align with business objectives, ensuring successful product launches and market penetration. Analyze market trends and customer insights to inform strategic decisions and tactical adjustments.AI Research and Implementation for Marketing Analysis: Lead the research, testing, and deployment of AI tools and systems to enhance marketing analytics capabilities. Evaluate various AI technologies to determine their effectiveness in optimizing marketing campaigns and customer interaction processes.System Development: Collaborate with IT and development teams to integrate AI technologies into marketing systems, enhancing data processing and analytics frameworks to support strategic marketing decisions.Branding and Marketing Design: Oversee the creation and revitalization of the corporate brand identity. Design marketing materials that resonate with target audiences, including logos, brochures, and digital content, ensuring consistency across all communication channels.Cross-Functional Collaboration: Work closely with product management, sales, and marketing teams to ensure a cohesive and integrated approach to market launches and ongoing promotional activities. -
Graphic Designer And Media ManagerAlpha Aesthetics And Social Expectations Oct 2023 - May 2024Responsible for the creation of content for the 2 associating brands, Alpha Aesthetics and Social Expectations, this includes managing website content of the two bands, and developing products for printable and design.
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Graphic DesignerVm Graphic Design Sep 2023 - May 2024Pretoria, Gauteng, South AfricaCreating content including videos (Instagram Reels, promotional videos), posters (advertising poster for events, businesses, promotions) and social media content. Extensive Photoshop and video editing (Adobe illustrator, photoshop and InDesign, Canva, Figma, Pacdora).Managing social media accounts, designing logos and websites, and providing assistance with Google Ads. Contributing to team efforts by accomplishing tasks and communicating with clients about layout and designs.
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Graphic DesignerSelf-Employed Jun 2023 - Sep 2023Pretoria, Gauteng, South AfricaDesigned content for small local business, the content was published on their social media platforms and was used as advertising material. Managed social media accounts, performing research on current benchmark trends and audience preferences.Designed 3D models for new packaging designs. Designed logos and websites, and assisted small companies with Google Ads.
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Part-Time Sales AssistantDevonk Lifestyle Magazine Oct 2022 - May 2023Pretoria, Gauteng, South AfricaGenerated sales and built relationships with current and new potential clients. Managed social media marketing and content.
Frequently Asked Questions about Calynn Smith
What company does Calynn Smith work for?
Calynn Smith works for W3ve
What is Calynn Smith's role at the current company?
Calynn Smith's current role is Content Writer & Marketing Analyst @W3VE.
What schools did Calynn Smith attend?
Calynn Smith attended University Of Pretoria/universiteit Van Pretoria, Alison, Alison, Afrikaanse Hoër Meisieskool.
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