I was a founding member of UTA IQ's Operations team and helped draft our mission statement. As project manager, I am responsible for the daily operations of our research team and oversee the workflow and bandwidth of 18 people.- To provide previously unavailable visibility and live insights into our department's output, I created a bespoke project management analytics app with specialized metrics for our department's leadership team. - Developed and facilitated an onboarding curriculum for new hires into our department to increase retention, skill building, and professional development.

I expanded my Analyst role and was promoted to Associate. Here, I continued to grow as a product manager and took on more responsibility in improving and developing new tools for the company. - Continued tuning our data-driven talent discovery products to identify higher potential client pursuits, earlier in their careers.- Led product and data literacy training courses for more than 200 employees

Using my experience as a Client Strategy Analyst and leaning into my passion for automation and product development, I helped found UTA's Product team. I applied my expertise in data analytics and knowledge of the entertainment landscape to develop and deploy innovative and unique products that identify emerging talent in the music and digital talent spaces.- Led the conceptualization, development, and deployment of two data-driven talent discovery products, utilizing a range of data sources and custom analysis models to identify rising stars in the music and digital talent verticals. To date, these products have led to more than 150 client signing pursuits and more than $2 million in revenue for the agency.- Wrote product and data literacy training curriculums for employees, equipping them with the skills and knowledge needed to effectively leverage data to inform clients’ positions in the marketplace. This training model was in place for 2 years, training more than 150 employees ranging from entry-level to VPs.- Created data-backed reports and pitch decks that efficiently communicated insights to general, client, and executive audiences, using storytelling techniques to bring the data to life and help clients make informed decisions.- Built a comprehensive psychographic taxonomy as the foundation for a suite of market analysis products in development. The taxonomy had a library of more than 100,000 demographic traits ranging from age to income, interests and hobbies, brand affinities, and public figures. My work connected items from each pillar to produce psychographic buckets that offered an in-depth understanding of any social media audience.

I developed my data analytics skills within entertainment and social media. My mandate was to analyze consumer behavior data to support the business and opportunities of our celebrity clients.- Designed and conducted a study using various data sources to uncover actionable insights to direct strategic decision-making for clients, such as brand development, securing deals, and new business opportunities.- Consulted on social media strategies for high-profile celebrities, utilizing industry KPIs and best practices to fuel audience growth, foster engagement, and create a consistent brand narrative. The results of our consulting produced stronger online presences and increased marketability, leading to better roles, deals, and partnership opportunities. - Developed a unique valuation product leveraging data-driven insights to compare A-list celebrities' marketability and online presence.- Fostered strong relationships with major social media platforms and consumer behavior data providers.- Managed various administrative tasks, including scheduling, phones, travel, and expenses.

I honed my skills as an entrepreneur, finding white space in a competitive market, and started this luxury rental business.- Conducted extensive research into the event rental market in Salt Lake City, UT, and surrounding ski resort towns, identifying a gap in the market for high-end fine china rentals that were in short supply.- Curated a unique and highly-desirable inventory of fine china that was sure to remain in demand for several seasons, selecting pieces that were versatile, stylish, and able to meet the needs of a wide range of clients.- Developed efficient workflows and operational procedures to minimize the costs of storage, transportation, and maintenance of rental inventory, ensuring that the business was able to operate profitably while still providing high-quality products and services to clients.- Created compelling digital assets for marketing and sales, including social media campaigns, email marketing, and targeted advertising, using my creative skills and industry knowledge to build a strong brand identity and attract new customers.- Hired and trained a dedicated team of employees, cultivating a positive and supportive work environment that fostered productivity, collaboration, and growth.- Achieved profitability in the first season of operations (Summer 2021), demonstrating my ability to successfully launch and grow a business in a competitive market.Overall, my entrepreneurial drive, strategic vision, and attention to detail enabled me to create a thriving business that delivered exceptional results for clients and surpassed expectations.

After working as the Marketing Manager at Rachael Ellen Events, I became a co-owner of the company. In this expanded role, my responsibilities grew significantly, and I was responsible for a range of critical business functions, including:- Partnering with Rachael Ellen to create a new luxury event planning company, leveraging our combined expertise and passion for the industry to develop a unique and compelling brand that stood out in a highly competitive space.- Co-developing our brand, business, and marketing plan, and growth strategy, working closely with our team to identify new opportunities for growth and expansion and establish our business as a leader in the industry.- Orchestrating our reach to international clients, laying the groundwork for our business in Europe and the Caribbean, and leveraging my international business experience to help us expand our reach and capitalize on emerging opportunities.- Creating and managing our Intern Program, developing a comprehensive training and development program that enabled us to identify and cultivate the next generation of talent in the industry.- Overseeing marketing, hiring, and facility/inventory management, leveraging my deep expertise and experience to help us manage our resources effectively and drive long-term growth and profitability.

As the Marketing Manager at Rachael Ellen Events that specializes in luxury destination weddings, I was responsible for crafting and executing a range of marketing campaigns designed to showcase our brand and drive engagement with our target audience.- Designed and executed social media and advertising campaigns, utilizing my creativity and strategic thinking to create compelling content that resonated with our target audience and helped drive traffic to our website.- Grew our following organically to more than 26,000 on Instagram, demonstrating my ability to craft engaging and compelling social media content that resonated with our target audience and helped build brand awareness.- Successfully published our work in over 10 worldwide publications, including Vogue, Harper's Bazaar, Martha Stewart Weddings, The Knot, and Brides, showcasing our expertise and establishing our brand as a leader in the luxury wedding planning space.

I began my career in entertainment and built a foundational understanding of the music industry and digital marketing best practices to help artists achieve their goals and reach their audiences.- Managed a range of ad campaigns, screened music submissions, curated playlists, and created mixes for the Add This Music blog, utilizing my skills in content creation and curation to drive engagement and build a loyal following.- Successfully increased subscribers by 20% (over 2,000 subscribers) in a one-month campaign, utilizing targeted social media advertising and email marketing to reach new audiences and encourage existing followers to engage with the brand.- Led copywriting, web design, and SEO management for the Musician Help blog, which boasted over 70,000 regular readers, using my expertise in content strategy and search engine optimization to boost traffic and improve engagement.- Achieved top-five rankings on Google for several "music promotion" related keywords, demonstrating my ability to effectively utilize SEO strategies to drive organic traffic and build brand awareness.- Customized and executed marketing packages for individual artists, utilizing a range of tactics including Google/YouTube Ads, playlist placement, and repost campaigns to drive engagement and increase visibility.- Achieved an average Video Discovery view rate of 2.56% and an average In-Stream view rate of 75.30%, indicating my ability to create and execute effective advertising campaigns that delivered results for clients.

- Founded and managed a successful Slam Poetry series, drawing an average of 325 monthly attendees to become the venue's top recurring program.- Created and maintained a vibrant online presence for the Slam Series through strategic management of social media channels, resulting in an average of 400 weekly post engagements on Facebook.- Coordinated a team of 8 volunteers in all aspects of event planning and execution, including marketing, branding, merchandising, and logistics.- Cultivated a supportive and inclusive environment for local poets and performers, providing a platform for diverse voices and perspectives to be heard.- Collaborated with local businesses and organizations to expand the Slam Series' reach and impact, building valuable partnerships and community relationships.- Generated buzz and excitement for each Slam event through innovative promotional strategies, including flyer distribution, word-of-mouth advertising, and creative content marketing.

- Worked as an interpreter for the Church of Jesus Christ of Latter-day Saints, translating global broadcasts from English to Malay for the Malaysian and Singaporean audience.- Collaborated with a team of translators to accurately translate and interpret speeches and other content during conferences and broadcasts.- Developed expertise in religious terminology and idiomatic expressions in both languages to ensure the message was conveyed accurately.- Adapted to tight deadlines and high-pressure situations, including live broadcasts with thousands of viewers.- Contributed to promoting better understanding and cultural exchange between different communities through language interpretation.

- Constructed carbon fiber guitar bodies as an intern for a guitar manufacturing company.- Prepared fabric, molds, and epoxy for the infusion of carbon fiber.- Participated in the early stages of production process testing for the guitar bodies.

- Contributed to the hospital's transition to a LEAN management structure by creating reference material for managers to use as a guide.- Redesigned the metric dashboard used by the Executive Council to monitor projects and performance, resulting in improved visibility and decision-making.- Conducted research on Key Performance Indicators (KPIs) and Core Measurements to be presented to frontline staff managers for improved accountability and efficiency.- Presented findings on KPI measurement techniques used in other healthcare systems to C-level administrators, providing insights on industry best practices.

- Served as Teaching Assistant in the "Exploratory Lab," assisting 300+ students weekly with general chemistry assignments.- Instructed students in proper laboratory safety protocols and standard practices.- Guided students through complex experiments, providing hands-on assistance as needed.- Answered questions and provided explanations regarding the underlying principles of various lab assignments.- Demonstrated strong communication and teaching skills to effectively convey complex scientific concepts to students of varying backgrounds and levels of understanding.

- Provided English-to-Malay interpretation services for a range of clients and industries, including legal, medical, and corporate.- Edited and refined translated materials to ensure accurate and culturally appropriate language usage.- Recorded high-quality voiceover recordings for instructional and educational materials.- Managed a large volume of translation projects while adhering to strict timelines and quality standards.- Worked closely with clients to ensure their needs and expectations were met and exceeded.

- Assisted a professor in designing ecology labs for biology students.- Worked with several graduate students to collect field samples for data analysis.- Conducted research on invasive species in national parks of southern Utah.- Helped analyze data and compile reports on invasive species population and behavior.- Participated in lab meetings and discussions on ongoing research projects.