Head Of Marketing
Current- Responsible for marketing strategy, planning, and delivery to achieve stretching revenue targets, new business and retention as well as drive brand growth, deepen customer engagement and extend brand leadership position.
- Create and execute marketing strategy (website, email, social, biddable media, telesales, partner marketing, data build strategies and outreach projects) to drive widespread attendance, awareness and engagement. This.
- Responsible for managing the brand, customer strategy and communication plan from inception through to world-class execution.
- Identify the target audiences for each event, understand the product proposition and key messages and develop targeting strategies for personas.
- Own the customer journey and all relevant marketing touchpoints, from the website to advertising, to on-site experiences, building a clear activity schedule with timelines, milestones and budgets.
- Work with all relevant stakeholders to develop content to include in the upcoming campaigns.