Strategic and creative thinker, business booster, awarded journalist and creative. Obsessed with effective ideas, strategic foresight, organizational culture, diversity and inclusion. CEO & Chief Creative Officer, in charge of reimagining RIOT\TBWA Costa Rica since 2019. Culture Spotter for Backslash cultural intelligence network since 2020.Visiting professor of the Digital Marketing Lab (DIMALAB) and the Executive Master in Marketing & Digital Transformation, at INCAE Business School.Digital Marketing Pioneer. Formerly co-founder partner and Head of Strategy at NOISE Central America, the first Central American agency to be a member of The Society of Digital Agencies (SoDA). Have been in charge of the local or regional digital strategy for brands such as Movistar, Oreo, Didi, Smirnoff, Grupo Bimbo, Roche, UBER, Scotiabank, Nissan, Johnnie Walker, TEC, Gallito, Huaweii, Trident, Saba, Mitsubishi, etc.A frequent speaker on digital society subjects; with more than 85 lectures given in 14 countries. As a journalist, I am the youngest person that has received Costa Rica’s National Journalism Prize (2009).