Philippe Cambron Email & Phone Number

Québec, Quebec, Canada

Collaborate in developing departmental action plans with the marketing leadership.• Support and foster a motivating and pleasant work environment for team members.• Manage task assignments and team members, ensuring the quality of their work.• Ensure proper utilization of work tools by team members.Digital Advisory:• Develop 360-degree digital marketing campaigns to generate revenue and target specific clientele.• Oversee the deployment and performance of digital campaigns.• Define key performance indicators (KPIs), analyze campaign results, and provide periodic recommendations.• Advise the team on various digital projects (email, web, SEO, advertising, social media, etc.).• Cultivate and maintain business relationships with external agencies.• Uphold brand image and message consistency on the web.• Ensure the integrity of InnovMetric group websites (quality assurance).• Contribute to continuous improvement of tools, practices, and processes.

Quebec, Canada

I am creating web marketing strategies (Content/SEO, PPC, Social) and provide Internet solutions to increase added value (improve profits/costs reduction). I plan, execute, manage and improve Web contents and social media strategies for various B2B - B2C customers. Apply metrics for critical KPIs for both web and traditional investments. Reduce cost of acquisition and improve the bottom line. Gallup Strenght Finder : Relator - Maximizer - Learner - Individualization - Arranger

Québec, Quebec, Canada

- Team lead accountable for results on major agency accounts- Account assistance to rectify, reassure and make recommendations to reach objectives of problematic accounts- Account management to see opportunities and implement actions for accounts and clients to grow- Representation of the agency with exportation partners and other sales missions- Review all monthly and quarterly performance reports so they meet objectives and assist other digital strategists with ideas to implement and help our clients to grow through digital efforts.- Manage the agency marketing plan- Productizing the various services of the agency

Quebec, Canada

Implement a strengths-based culture where strategists would develop the expertise of their interest and become a reference within the team. Teach, coach, apply, and consolidate SOSTAC strategic model to the strategic department- Audit the current situation of digital assets according to named concerns, issues, and needs of the clients- Name organizational and operational objectives to meet international growth targets. - Map the sequences of the strategies and tactics to meet organizational objectives respecting traditional channel actions for individual or multiple customer journeys. - Assign internal roles and clients responsibilities to meet agreed objectives, determine the actions sequence priorities to meet targets in time (quick wins, long term -> impact VS efforts)- Monitor key performance indicators and consolidate the notion of value for the upcoming actions to take (numbers of the past without actions for the future are useless).- Coach the team to present to different organizational levels (Minto principles)Influence other departments to the SOSTAC model with a 3 steps approach for easier comprehension in various client interactions:- customer qualification- Customer pitch- Customer interaction during mandates- Customer reporting - Promote synergies with other departments to maximize the performance of digital business solutions.Other management requirements:- Assist the sales process by evaluating impacts of potential collaboration on various levels, participating in various sales presentations- Daily scrums, weekly 1 on 1 meetings, weekly planning of staff- Hiring final interviews, yearly reviews, disciplinary measures- Leadership meetings (monthly quarterly, yearly retreat & planning - Gazelle Scaling up model)- Take a leading position within the management team towards strategic planning and innovation VS operational tasking.- Various Client's training (digital marketing, SEO, Analytics, PPC, digital vision, social media, etc.)

Quebec, Canada

Using my knowledge and know-how in digital business transformation, I assist clients to become customer-focused and performance driven digital organizations.

Quebec, Canada

Assist the account managers to prepare web marketing solutions that will meet clients needs. Manage various strategic, creative and programming projects to add value to various accounts. Contribute to the transition towards a totally integrated web approach to a communication agency.Meet the clients to note the needs, advise them on the best costs/benefits approach for their reality. Implement the new SEO, PPC and Social Media offer by being a change agent towards a culture of constant evolution in the agency in web marketing.

La Prairie, Qc

Create marketing & Web strategies that supports corporate objectives. Make competition benchmarking analysis, identify best practices in various industries to apply to matching corporate business models. Various tasks such as: project management, customer support, inside sales, customer presentation, training, personna creation, website architecture, content strategy, Axure wireframe, search engine optimization & Adwords strategy (retargeting and remarketing), account management for day to day request or feedback, etc. Assist clients in establigh a valuable & unique content for various search engines (Google, Bing, Yahoo): Benchmark competition, Keyword search, Specific content strategy, On-Site optimization & Off-Site link building and social media. Various analysis to identify opportunities and assist clients on tools such as Web CEO, Google Analytics, Webmaster tools, Adwords, etc.Strategic planing of social media campaigns and presenting editorial direction to customers for social media management. Definition of the objectives, contextualization of the targeted audience, selection of the platforms & type of content that will be used, publishing calendar & editorial line for each platform, response management, social media presence chart, follow up structure & implemantation and training for external community managers.Planification, creation and optimization of Pay Per Click strategies (search, display network, remarketing, etc.). Tracking quality levels among client and competition to keep improving the ads position and keep the cost per clic low. Retargeting & Remarketing through Google display network on selected websites.Build tools for both the services offer & monitoring to facilitate the communication of the performance reports for both the direction and the clients.

Lac Mégantic, Qc

Built the overall Bestar web strategy by revisiting current clients to adapt the Bestar strategy to the tools available on the partners site (add missing items, prioritize an easier shopping concept for the end customer, bring major accounts to an EDI solution - Electronic data exchange for inventory, sales, etc. - better integration and $$ saving for both parties by getting everything automated). Approach major e-retailers (top 500 list) to add the Bestar products to their web offer by focusing on our differentiation strategy. Negotiate yearly agreements for promotion, volume & growth rebates.

Burnaby, Bc

Testing all transactions to make sure the terminal interface was functional to be implemented in all Quebec's stores. Track all issue, log the problems to the response center and follow up on solution. Introduce the system to all Quebec's Best Buy Store management to prepare them for upcoming impementation in their store.

Sherbrooke, Montreal & Lasalle, Qc

Manage a team of 20 associates. Take care of returns, repairs, exchange, make sure that staff respects procedures. Interview employees, training employees, employee evaluation, leadership mentoring for higher potential seniors. Merchandising & inventory management to respect world class standards. Analyze results, find actions, implement actions and follow up on them.

Specialized Graduate Diploma (D.E.S.S.), E-Business

The program brings a global overview on various problematics linked to e-business through legal, management & computer perspectives..

Baa, Marketing

Activities and Societies: First position, Pitch Marketing on the Marketing games for the East of Canada programs. The marketing program.

Half Of Program, Industrial Design