Cameron Haines Email & Phone Number

Toronto, On, Ca

Calgary, Alberta, Canada

Port Perry, Ontario, Canada

Designed and maintained a new design system for the company to build its new website around, with a strong focus on usability and accessibility. As the only designer on the team as well, branding and creative work became a part of the overall scope of the role. Worked with insight tools such as LuckyOrange and VWO to maintain and optimize the overall experience of the site, ensuring a better experience for all.

Toronto, Ontario, Canada

Designed and developed Vena’s newest brand iteration, from early wireframing to final execution stages. Worked closely with the digital marketing team to create new web and social ads that led to positve engagement trends that drove traffic to our site. Wireframed, prototyped and designed Vena’s new “Life at Vena” career page. Through my strategies and designs, Vena saw ad clickthrough rates increase by 350%, and saw a massive increase in SQO’s, resulting in stronger target hits and a boost in overall revenue.

Toronto, Canada Area

Senior Designer at Viral Nation responsible for creative design solutions for marketing assets, responsible for digital, web and motion graphic design content on a daily basis. Worked on brand strategies and design systems for clients, worked with performance marketing to design and optimize web pages to drive traffic to client pages and client promotions.

Toronto, Canada Area

Responsible for maintaining the VI standards of the brand for corporate advertising as well as assisting in approving external advertising created by Yamaha Motor Canada’s dealer network of roughly 450 dealerships. Heavy emphasis on digital marketing materials, creating new concepts for designs, prototypes and layouts for various microsites, and development of a number of internal projects for upcoming apps and programs.Developed the updated “Spring Power Surge” logo in 2018, assisted in migrating the marketing team to a wordpress system to allow for rapid deployment of microsites, and was responsible for updating, designing and laying out the redesign of “MyYamaha” magazine.

Markham, On

Helped the internal design team transition to newer design principles and co-ordinated with Ogilvy International in launching the IBM Watson campaign in Canada. Required problem-solving when dealing with Actionscript and Flash animation, as IBM was moving from an older flash model to animated SVGs and CSS based animations.