• I have formed and managed the internal Performance Marketing department (Search, Display, Affiliate, Tracking and Reporting) at STRATO. A dedicated team for Marketing Business Intelligence (MKT BI) was establishing in 2023.• Cultivated a collaborative and international team environment, providing guidance to ensure alignment with overarching goals.• Set targets and established key performance indicators (KPIs) to measure campaigns success.• Oversaw the development and execution of multi-channel marketing and product campaigns across awareness, consideration, and performance stages.• High level of involvement in tracking and channel attribution topics.• Developed dashboards and reports for different stakeholders to increase the department transparency and work faster together.

• Managing digital process from research and analysis through development of strategies and tactics to meet company's business objectives.• Developing and presenting strategic insights through analysis of key metrics to create actionable recommendations. Developing and maintaining competitive tracking for key products and markets.• Evaluating trends and identifying key emerging opportunities to help shape strategic development and direction of various channels or campaigns.• Ensuring that the company leverages the best digital innovations to drive effectiveness and differentiation. Identifying and reporting on digital and social media trends.• Managing relationships with key partners, including day-to-day management. Identifying new digital partners who can help advance company’s digital acumen.

• Managing campaigns for different accounts and markets, such as: UK, FR and IT • Implement, track and optimize the performance of the campaigns for different search engines• Identify areas of opportunity for increasing revenue and performance• Prepare and analyze daily, weekly and monthly reports on customer metrics • Monitor market trends and competitor activity

• Special design and concept projects for the online advertising.• Maintaining a good relationship with media agencies.• Presentations and updates of demographic information for company’s own portfolio. • Implement affiliate marketing campaigns.• PR for events.• Proposing marketing mixes and sale display advertising

Full-Spectrum Digital Advertising Expertise:● Crafted and implemented diverse digital advertising campaigns: display (CPM), advertorials, special projects and PPC (Google Ads).Proposal Development & Client Management:● Developed proposals showcasing budget plans and marketing strategies.● Negotiated terms and cultivated strong client relationships.Performance Tracking & Optimization● Generated and analyzed activity reports for campaign performance metrics.Buy and sell Ad inventory● Managed and optimized digital advertising campaigns using Google Ad Manager, including real-time bidding, audience targeting,inventory management, and advanced analytics to maximize ad performance and revenue.