Bizzistance specializes in web design and providing computer- and internet-related services to small businesses and individuals who don’t own, don’t like, or don’t know how to do certain things on a computer. Visit Bizzistance.com to learn more!

Oversaw digital assets across multiple access points. Managed a team of 3 external web developers. Directed web development teams, implemented SEO strategies, and collaborated with multi-functional teams to design web solutions. Maintained library tags and sources. Manually implemented URL redirects, led team in developing widgets and new functionality for the company website. Executed company objectives and goals, and designed/monitored Google Analytics reports/graphs.Key Accomplishments: • Instrumental in deploying multiple website features to improve customer service online; increased overall system efficiency and accuracy. • Skillfully led the design and implementation of a website function allowing customers secure access for retrieving product certificates without customer service staff’s assistance. Later eliminated the need for a login, improving the customers’ experience, and saving man-hours.• Implemented the complex rerouting of the web-based customer service requests system; requests were automatically routed to the appropriate team and improved response time.• Meticulously managed and implemented over 300 URL redirects; increased SEO value by renaming URLs to conform to current best practices.

Partnered with cross-functional internal and external project management teams. Cultivated a team environment with vendors. Conformed to North American and European marketing standards. Mentored and trained staff on software systems. Created presentations for management, clients, and project teams.Key Accomplishments: • Managed the world-wide implementation of a 24/7 print-on-demand production and fulfillment webstore; reduced cost, waste, and version control issues. Simultaneously added sophistication to sales collateral by implementing point-of-sale personalization.• Spearheaded 13 customer case studies for success stories from three countries to deliver a testimonial project to the CEO under tight time constraints (6 weeks); the project was delivered on time.• Managed scripting, casting, filming, and production of 4 videos showcasing the product portfolios of the company’s three divisions; freed up executive leadership from personally delivering show-and-tell presentations.

Organized competitions and campaigns for customers. Oversaw the work and projects of external graphic designers. Managed outside event management company for designing booth graphics. Coordinated tradeshow staffing and logistics. Designed marketing collateral and supported design and production of Investor Relations materials. Key Accomplishments: • Consolidated printing, warehousing, and reordering of brochures and marketing material into a centralized system to one supply vendor for the Surgical division; the system gave the sales team 24/7 access for reordering marketing material.• Introduced a successful biannual seasonal campaign amongst North American Blood Bank customers to improve blood collections during slow donation periods; the campaign increased donor participation by 135%. • Executed a divisional rebranding strategy for printed media; ensured cohesive visual identity standards were met across new and existing collateral.