Cameron Cooke Email & Phone Number

Glen Mills, Pa, Us

Columbus, Ohio, Us

Radnor, Pa, Us

Dynamically guide marketers to discover unseen opportunities. Enhance campaigns by influencing strategy using technology, tactics, best practices, tests, and prior campaign results.• Advance campaign strategy and marketing content in a continuous positive feedback loop by analyzing and uncovering data that improves outcomes.• Actively surface how marketers can best leverage the MarTech stack to efficiently run their campaigns, collecting critical data for measuring campaign success, and generating high-value activity for sales teams.• Orchestrate campaign processes and coach internal partners as a liaison between multiple Agile marketing pods and platform owners, analysts, email, web, social, advertising and other teams to ensure alignment on campaign execution.

Radnor, Pa, Us

Provide strategic guidance and tactical day-to-day operational support for B2B Eloqua email campaign automation, execution, reporting, and lead scoring in a highly regulated and channelized environment for Annuities, Life Insurance, Long-term Care Insurance, Value Add, and small and mid-market Retirement Plan Services business units.• Influence marketers to optimize email campaign strategy based on experience, audience behavior, and best practices leveraging integrated platforms like ON24, WebEx, Salesforce, PathFactory, Oracle WebCenter Sites, and Brightcove.• Created a capacity planning and prioritization process using Agile methodologies to improve transparency for marketing leadership to quantify and communicate anticipated campaign volume and prioritize work across business lines.• Lead projects to enhance email automation capabilities by collaborating with IT, analytics, and other internal organizations and partners to improve processes, implement new functions, and resolve technical issues.

Radnor, Pa, Us

Administrator of a highly customized web-based B2B and B2C e-commerce marketing platform. Integrated with Salesforce.com, the platform empowered financial professionals to engage with customers and prospects using customized print and digital marketing, while enforcing corporate guidelines and compliance standards for content and distribution.

Radnor, Pa, Us

• Develop and evolve Online Marketing Center reporting, providing insightful analysis and commentary paired with engaging visualizations about performance, impact, and opportunities• A key project member in the development, implementation, and administration of a highly customized online print and email distribution platform, taking leadership roles in various areas• Built and continuously develop productive relationships internally and with third-party vendors to support OMC administration; identify, report, and manage issue resolution; and plan enhancements

Radnor, Pa, Us

• Helped identify efficiency opportunities by building dashboards that feature new key performance indicators on a variety of operational functions for marketing management • Achieved Lincoln Lean Six Sigma Green Belt certification by completing a project to evaluate improvement opportunities within the campaign execution function• Modernized manual campaign execution and firm filing submission processes by designing innovative and interactive online forms to streamline, simplify, and centralize data collection• Supported advisor-focused campaign execution for Life, MoneyGuard, Annuity, Strategic, and small and mid-market Retirement Plan Services business units

Radnor, Pa, Us

• Worked closely with marketing management, creative resources, third-party content creators, and legal partners to create and distribute marketing materials in support of marketing plans• Collaborated with marketing, sales, relationship management, and events to implement strategic marketing campaigns for Life, MoneyGuard, Annuity, Strategic, and small and mid-market Retirement Plan Services business units• Interfaced directly with advertising compliance at third-party financial firms to ensure approval of marketing materials

Radnor, Pa, Us

• Managed execution of marketing campaigns for the Life Insurance and MoneyGuard product marketing teams, working closely with sales teams, firms, and marketing managers• Designed and piloted an email campaign self-service system, enabling Lincoln and third-party advisers to distribute Lincoln marketing materials to self-managed contact lists and track metrics• Managed marketing materials through the creation process from concept to completion, interacting with compliance, product manufacturing, stakeholders, and management• Coordinated timing, stakeholder approval, and distribution of Lincoln product marketing emails to financial advisers across all appropriate life insurance marketing channels

Greensboro, Nc, Us

Dresher, Pa, Us

Cleveland, Oh, Us

Bachelor Of Science, Business Administration, Marketing Concentration

Bachelor Of Science - Bs, Business Administration