Cameron Muir Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, Us

Boston, Ma, Us

• Develop a SEO strategy for the digital properties including bostonglobe.com and boston.com• Own the SEO roadmap and define the tactics to achieve the SEO strategy• Define and grow SEO Key Performance Indicators (KPIs)• Continually audit the sites, monitor activity and site health, analyze performance, identify areas of opportunity and recommend ways to drive traffic and improve KPIs• Work across multiple SEO functions including keyword, rank-tracking, content optimization, link-building, taxonomy, and technical improvements• Work closely with the product development, social, and editorial team to execute the SEO roadmap• Report on results through dashboards and regular updates• Partner with the social and editorial teams to review results and iteratively test new SEO tactics• Keep up-to-date with trends and drive best practices with the team

Boston, Ma, Us

• Lead the creation of the SEO offering at Genuine through the design, development, implementation and standardization of all organic marketing deliverables • Develop and manage SEO strategies that include keyword research, search behavior analyses, technical audits, content gap analyses, URL strategies, link building, competitive research, and reporting• Develop and maintain on-page optimizations, including title tags, meta descriptions, and header tags, as necessary based on page content and targeted keywords• Provide SEO support for new site launches to minimize impact on search rankings, including redirect maps, XML sitemaps, and Robots.txt files• Assist clients in developing and understanding business goals in relation to search strategies and programs• Collaborate with clients’ technical and marketing teams to implement proposed recommendations• Collaborate with internal Analytics, Strategy, Creative, UX, and Dev teams to implement SEO strategies• Provide reporting for clients and in-house agency teams• Maintain expertise on search engine news and trends, and disperse knowledge to clients and internal teams• Serve as the SEO subject matter expert in client presentations and on new business pitches

Boston, Ma, Us

• Manage all local and global SEO initiatives for $250M business, including pre-launch, staging and post-launch of all site developments.• Manage and develop recommendations for website architecture, content, linking, and other factors to improve visibility in search engine results pages and increase traffic for all site elements.• Deliver dynamic and comprehensive analytics reports for site and campaign performance to marketing leadership.• Collaborate with media planners, site developers and content writers to ensure alignment with SEO best practices.• Research, analyze and deliver search engine optimization reports, content gap analyses, and competitor reviews throughout all stages of site development.

London, Gb

• Responsible for campaign optimization and management for several SEO accounts, as well as focusing on SEO strategy and implementation• Track and report on SEO campaign results, data analysis, and hold campaign status calls• Develop and operate project plans to manage projects, introduce initiatives and update clients• Uncover, understand and achieve client goals and business objectives through the customization of SEO campaigns• Provide on and off-page SEO recommendations, includes linking, content, and social strategies

London, Gb

• Manage analysis and reporting on multiple client accounts' digital marketing performance• Create technical and content recommendations that align with clients' marketing objectives• Present analysis and recommendations via reports, internal meetings, and client communications• Contribute to office-wide knowledge, sharing updates about digital marketing and online search trends

London, Gb

• Perform daily PPC campaign optimizations, compiled daily, weekly, and quarterly reporting, and participated in client calls and on-site meetings• Pull ad hoc reports and analyzed performance to evaluate opportunities for incremental efficiency and scalability • Conduct ad copy testing and analyzed performance to inform the development of future copy.• Implement daily, weekly, and monthly audit processes to maintain clean and efficient accounts. • Study industry trends to ensure that relevant strategies and technologies were being utilized

Retail Project Rhode Island (www.retailprojectri.com) is a small marketing firm that develops and fosters original online retail brands in niche consumer markets. • Designate and design original site content to maintain consistency across brand messaging. • Conceptualize, implement and review promotional strategies across all brands, including email marketing, Search Engine Optimization, social media content, sale and discount feasibility, and site content.• Develop and implement customer experience strategy, including customer care, customer outreach and retention.• Partner with Brand Manager to facilitate merchandising, vendor acquisition and partnership negotiation.

• Developed and expanded social media for Retail Project brands and the Working Planet parent brand along various platforms, including Twitter, Facebook, Pinterest and LinkedIn.• Assisted Brand Manager with brand development and new product selection.• Modified sites to reflect updates to product line and messaging content.

Bachelor Of Arts (B.A.), Communication And Media Studies

Bachelor Of Arts (B.A.), Communication And Media Studies