Cameron Arthur Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Austin, Texas, United States

- Collaborated with a team to produce 3-5 blogs monthly covering campus activities, events, internship opportunities, and more.- Conducted thorough research to ensure blog content was accurate and relevant, and analyzed audience engagement metrics to enhance content strategies.- Executed 3-4 interviews each month with faculty, staff, students, and organizations to gather insights and material for blog posts.

- Spearheaded a comprehensive primary research campaign targeting multicultural Gen. Z consumers for Pizza Hut, collecting valuable data to shape brand strategies.- Led in-depth interviews with Gen. Z individuals driving the team's campaign strategy with qualitative insights.- Evaluated secondary data to develop marketing approaches, and presented cohesive campaign plans and prototypes to senior leadership.- Delivered strategic presentations throughout the semester, demonstrating methods to engage multicultural Gen. Z consumers effectively.

- Managed public relations and social media campaigns for a diverse client portfolio including Mesero Restaurants and Waterboy.- Developed detailed public relations strategies encompassing media pitches, press releases, client analysis, and digital campaigns. - Conducted SWOT analyses and SEO reviews to improve clients’ online presence and expand audience reach.

- Developed marketing and social media content, conducted competitive analysis, and created photo and video content.

Dallas, Texas, United States

Bachelor Of Arts (B.A.), Strategic Communications And Public Relations

Education record