• Assisted clients in design and copywriting of effective materials for direct mail. Leveraged knowledge of and experience with USPS requirements for direct mail and statement processing services. Contributed to development of integrated marketing campaigns, pinpointing unique client objectives and lucrative audiences.• Addressed decline of response rate, researching digital technologies to improve results. Utilized URL barcodes to target and facilitate audience responses. Optimized… Show more • Assisted clients in design and copywriting of effective materials for direct mail. Leveraged knowledge of and experience with USPS requirements for direct mail and statement processing services. Contributed to development of integrated marketing campaigns, pinpointing unique client objectives and lucrative audiences.• Addressed decline of response rate, researching digital technologies to improve results. Utilized URL barcodes to target and facilitate audience responses. Optimized segmentation, implementing variable maps to demonstrate the viability of potential locations to prospective clients. Collaborated with five vendors to support combined direct mail and digital campaign for a client in the insurance sector. Achieved substantial buy-in, improving response rate by 600%. Company earned USPS Mail Technology Award, serving as project manager.• Paired digital and direct mail campaigns with list optimizations, segmenting audiences by appropriate characteristics. This involved targeting seven demographics related to age, real estate, insurance, auto, and homeowners. Requested suppressions to prevent repeat mailings. Conducted insightful A-B testing with 14 versions, analyzing varied content to determine effectiveness. This amplified performance, increasing ROI for clients.• Collaborated with more than 20 valued vendors total. Ordered freight, stationary and other materials to ensure sufficient supplies. Additionally provided purchase orders and data uploads to request variable and personalized maps.• Leveraged visuals targeted to individual demographics. Featured artwork relevant to industries, improving open and conversion rates.• Coordinated proofs for sign-off, scheduling projects between divisions. Ensured completion of time-sensitive mailings for clients. Show less

• Assessed price points competitively, researching the market and determining effective rates. Included additional fees when applicable for projects, resulting in ROI increases.• Reorganized project development software layout, optimizing job instruction. Streamlined SOPs, improving the accuracy and efficiency of staff training by more than 10%.• Implemented inventory module requiring the introduction of location tags in the warehouse. Oversaw entrance of locations into the module… Show more • Assessed price points competitively, researching the market and determining effective rates. Included additional fees when applicable for projects, resulting in ROI increases.• Reorganized project development software layout, optimizing job instruction. Streamlined SOPs, improving the accuracy and efficiency of staff training by more than 10%.• Implemented inventory module requiring the introduction of location tags in the warehouse. Oversaw entrance of locations into the module and printed descriptive keys. Trained warehouse coordinator on shipping and receiving, reviewing stored information regularly to ensure accuracy. This reduced losses by more than 20%.• Managed production of more than 1MM pieces of direct mail for horse racing establishment, sending prize vouchers to recipients. Implemented security system to ensure the safety of mailings, requiring three scheduled shifts. Developed spreadsheet to track throughput, improving attendance to overflowing capacity. Show less