Cameron Birch Email & Phone Number

Gothenburg, Se

• Successfully manage and support a diverse product portfolio in cardiac surgery, including the Heartstring Anastomotic Device, Endoscopic Vessel Harvesting Device, and Acrobat Off-Pump Stabilizer and Positioner• Lead the limited launch of a Left Atrial Appendage Occlusion Device• Pioneer the use of specific market metrics techniques within the team to better understand product performance and identify opportunities for growth• Conduct performance-satisfaction analysis to assess customer needs and integrate their insights into product development and marketing strategies• Establish advisory panels with both internal and external stakeholders, fostering collaboration and gaining valuable insights for product development and business growth• Collaborate closely with cross-functional teams, ensuring alignment on global marketing, product strategies, and business objectives• Play a key role in business development and M&A activities, contributing significantly to the organization's growth and market expansion• Adapt quickly to changing business priorities, demonstrating flexibility and resilience in the face of challenges and shifting landscapes• Manage team short-term to long-term intern and provide career mentorship

Gothenburg, Se

Wayland, Massachusetts, Us

• Develop launch strategy, reliability testing protocol, and messaging for launch of cable to address field complaints and quality issues• Complete audit of current and dated marketing material and collateral for VelaShape body contouring platform• Partner with global markets to redevelop product positioning and 2019 strategy• Act as marketing representative with Israel-based R&D team to develop strategy and customer requirements in launching the next generation product platform• Initiate product discontinuation and identification of excess and obsolete devices as a component to product lifecycle management

• Launched and supported extension of transoral robotic surgery (TORS) into 3D camera space and laryngeal indications• Developed and managed database to catalogue information on all surgeries using robotic platform. Reported findings and trends to senior management weekly• Supported launch, education, and training for transoral retractor system• Partnered with key clinicians in bringing product improvements to R&D• Provided live assistance and support during procedures in the field• Represented Medrobotics at industry trade shows and lectures

Center Valley, Pennsylvania, Us

• Responsible for the global launches in laser lithotripsy and ureteral access businesses• 5 product launches in three years in North America, Europe, and Australia • Manage relationships with key OEM suppliers in new product development and day to day product management • Scout and assess new business development opportunities and technologies; monitor market trends• Represent local Olympus entity at global trade shows and industry meetings • Monitor industry and competitive trends, scout new businesses• Bring projects and new products from concept to launch in new product development process• Train regional country sales entities on new products and key selling messages

Princeton, New Jersey, Us

• Drove launch of next generation intracranial pressure monitoring platform from voice of customer stage to full market sale:• Responsible for launch of capital business with $5MM annual revenue • Supported launch of $1.5MM catheter business with market-shifting features• Authored and revised 2013 operating and marketing strategic plan, including portfolio positioning, KOL strategy, competitive assessment, and messaging/collateral work • Directed photo and video shoots for launch of new product platform and marketing materials, with key focus on revision of brand message and aesthetic• Advanced business with customer meetings to thought leaders and protected against competitive threats throughout US• Partnered with vendors for brand audit and creative work• Developed and refined portfolio forecast, including new and legacy products• Improved new hire sales force training by electronically delivering didactic information and focusing in-person training on in-service and consultative selling • Executed on key product management responsibilities, including portfolio reporting to senior leadership, recall management/messaging, tradeshow execution, and product backorder supervision

Philadelphia, Pennsylvania, Us

• Published and reported weekly articles, including front page news• Conducted weekly meetings with entire newspaper staff; discussed major newspaper intiatives and reviewed prior weeks' publications• Voted, discussed major financial and managerial decisions for The Triangle as chair of the Editorial Board• Functioned as key liaison, representative between The Triangle and Drexel• Managed a staff of 40 reporters, editors, and layout personnel• Featured by PBS and articles syndicated on college news sources and sites• “MVP Award” and "Integrity Award" winner of newspaper staff• Interviewed and met with senior campus administrators, political figures, community, and local leaders• Managed layout for news portion of newspaper, including front page and following pages. Includesphotography selection, size and space management, and article/photography page arrangement