Ad Operations Manager
Current- Reduced production time by 40% by engineering custom in-house ad units. These units also cut production cost by 5% since the behavior is implemented in our own technology and not through a third-party platform (Celtra).- Led and launched Audience Research surveys to provide data-driven insights for our strategy and sales teams so they can target our clients pain points and inform future campaign strategies. - Built, optimized and ensured the delivery of advertising campaigns. Worked in adjustment with client needs while also staying true to company and industry standards. - Increased user participation and completion rates by 6% developing immersive rich media ad-units for mobile gamers and tailored these ad experiences according to the interests of the user base.- Identified client needs and communicated appropriate products/services.