Cameron Crain Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As the Head of Content and Operations for TV Plus in Asia Pacific, I led the development and execution of a content strategy that significantly expanded Samsung TV Plus’s offerings and enhanced audience engagement. I oversaw day-to-day operations, managed a skilled content team, and launched owned and operated channels tailored to specific audience segments.Responsibilities:- Content Strategy & Acquisition: Developed a content strategy for AU and NZ, driving acquisitions from… Show more As the Head of Content and Operations for TV Plus in Asia Pacific, I led the development and execution of a content strategy that significantly expanded Samsung TV Plus’s offerings and enhanced audience engagement. I oversaw day-to-day operations, managed a skilled content team, and launched owned and operated channels tailored to specific audience segments.Responsibilities:- Content Strategy & Acquisition: Developed a content strategy for AU and NZ, driving acquisitions from leading studios and networks.- Operational Management: Ensured seamless content delivery across platforms while maintaining high quality and user experience standards.- Owned & Operated Channels: Launched and managed channels that boosted brand loyalty and diversified the platform’s offerings.- Content Programming: Led a team to curate and schedule content, optimizing viewer engagement by aligning programming with regional preferences.- Cross-functional Collaboration: Worked with product, marketing, and sales teams to align content strategies with broader business goals.- Vendor & Partner Management: Managed relationships with content providers and technology vendors, ensuring smooth contract execution.- Performance Analytics: Used data to monitor and refine content strategies, improving offerings and operational efficiency.- Budget Management: Oversaw budgets to ensure cost-effective content delivery and operations.- Compliance & Quality Assurance: Ensured all content met legal and regulatory standards, maintaining platform integrity.Key Achievements:- Platform Growth: Expanded the Australian channel offering from 65 to 140, driving significant viewer engagement.- Audience Engagement: Increased user numbers by 40% and viewing time by 86% year-over-year through strategic programming and marketing. Show less

Sydney, New South Wales, Australia

Launched in Australia in late 2018, Finecast is GroupM’s addressable TV business aiming to advance TV advertising experiences for brands and viewers on CTV. As Finecast's Programmatic Supply Manager, I was responsible for ensuring programmatic supply security to satisfy client demand and deliver on our publisher trading commitments. Responsibilities:• Managing relationships with our content platform partner's sales and technical teams• Monitoring and reporting on programming… Show more Launched in Australia in late 2018, Finecast is GroupM’s addressable TV business aiming to advance TV advertising experiences for brands and viewers on CTV. As Finecast's Programmatic Supply Manager, I was responsible for ensuring programmatic supply security to satisfy client demand and deliver on our publisher trading commitments. Responsibilities:• Managing relationships with our content platform partner's sales and technical teams• Monitoring and reporting on programming and audience trends• Building our dashboard infrastructure to monitor programmatic inventory, revenue, margin, RPM, publisher share etc.• Ensuring delivery of trading commitments• Forecasting inventory requirements and campaign delivery feasibility • Delivering exceptional campaigns and results for clients through management of programmatic inventory• Identifying and on-boarding new content platform partners Show less

Sydney, New South Wales, Australia

Sydney, Australia

As Account Manager – Home Entertainment my role was to drive EST/TVOD revenues for the ABC’s remarkable filmed content through local and international digital platforms including iTunes, Google Play, Amazon, Fetch, Telstra TV Box Office and Foxtel.Responsibilities include:• Managing the new release schedule• Pitching content• Developing and executing promotional campaigns • Pricing strategy • YouTube channel performance analysis and optimisation

Sydney, Australia

As the channel manager for Store TV and Main Event I was responsible for delivering Foxtel customers with the greatest live Pay Per View (PPV) and transactional Video on Demand (VOD) content from around the world. Key to the success of these platforms was the effective communication of our key messages to inspire subscribers and non-subscribers to consume paid content. Responsibilities included: - Channel management of Main Event- Leading a team of programming and promo… Show more As the channel manager for Store TV and Main Event I was responsible for delivering Foxtel customers with the greatest live Pay Per View (PPV) and transactional Video on Demand (VOD) content from around the world. Key to the success of these platforms was the effective communication of our key messages to inspire subscribers and non-subscribers to consume paid content. Responsibilities included: - Channel management of Main Event- Leading a team of programming and promo production professionals - Leading marketing activities to drive sales and achieve revenue targets- Relationship management with PPV content providers including UFC/WME, ViacomCBS and HBO. Results included:- Project managing the highest grossing PPV event in Australian history (Mayweather vs. McGregor)- Successfully launching Main Event’s first ever off platform live stream capability Show less

Sydney, Australia

In my role as Store TV Manager I was responsible for the success of the Foxtel Store Transactional Video on Demand Television business. Responsibilities included: - Defining the value proposition and business strategy - Content acquisition - Digital merchandising/content curation - Contract negotiation and management - Promoting Store TV and key content on platform, digital and social - Delivering on revenue targets Results included:- Consistently… Show more In my role as Store TV Manager I was responsible for the success of the Foxtel Store Transactional Video on Demand Television business. Responsibilities included: - Defining the value proposition and business strategy - Content acquisition - Digital merchandising/content curation - Contract negotiation and management - Promoting Store TV and key content on platform, digital and social - Delivering on revenue targets Results included:- Consistently achieved double digit YOY revenue growth - Tripled the amount of revenue for our largest distributor- Four fold growth in the number of TVOD content agreements in place with partners such as 20th Century Fox, ViacomCBS and Lionsgate Show less

Sydney, Australia

In my role as Campaign Manager I was tasked with the success of the 2014 I Love FOOD Awards (ILFA), Australia’s largest people’s choice restaurant awards. The campaign increased brand awareness of LifeStyle FOOD and Foxtel through the lens of ILFA, as well driving traffic and membership to the LifeStyle FOOD website. Responsibilities included:- The design and execution of the trade and consumer campaign plans- Briefing of a design agency for refreshed brand guidelines and creative… Show more In my role as Campaign Manager I was tasked with the success of the 2014 I Love FOOD Awards (ILFA), Australia’s largest people’s choice restaurant awards. The campaign increased brand awareness of LifeStyle FOOD and Foxtel through the lens of ILFA, as well driving traffic and membership to the LifeStyle FOOD website. Responsibilities included:- The design and execution of the trade and consumer campaign plans- Briefing of a design agency for refreshed brand guidelines and creative assets- Liaising with the digital team to roll out the campaign sites, social (paid and owned) and eDM campaigns (owned and third party partnerships)- Collaborating with the creative director and promo team for the on air campaign and post campaign interstitial content- Campaign measurement and reporting Show less

Sydney, Australia

In my role as Segment Marketing Manager I reported to and worked with the Head of Marketing for Macquarie Relationship Banking to develop and refine the segment definitions, accompanying value propositions and key messages for the strata, residential and commercial real estate segments.Responsibilities included:- End to end campaign management- Generating compelling briefs - Stakeholder management of centralised marketing team resources including digital, communications,… Show more In my role as Segment Marketing Manager I reported to and worked with the Head of Marketing for Macquarie Relationship Banking to develop and refine the segment definitions, accompanying value propositions and key messages for the strata, residential and commercial real estate segments.Responsibilities included:- End to end campaign management- Generating compelling briefs - Stakeholder management of centralised marketing team resources including digital, communications, publicity, events and production- Producing regular packs for senior executives on segment marketing plans and results Show less

Sydney, Australia

As the National Marketing Manager I was responsible for leading all of Rockend’s marketing and communication functions. I worked with the CEO to set the strategy and led a team of marketing specialists to implement it using a data driven approach. Responsibilities included:- Developing and maintaining a defined brand image as well as ensuring consistency across all creative executions- Producing bimonthly product release campaigns that utilized digital, print, PR, events and… Show more As the National Marketing Manager I was responsible for leading all of Rockend’s marketing and communication functions. I worked with the CEO to set the strategy and led a team of marketing specialists to implement it using a data driven approach. Responsibilities included:- Developing and maintaining a defined brand image as well as ensuring consistency across all creative executions- Producing bimonthly product release campaigns that utilized digital, print, PR, events and sponsorships- Managing the client/prospect database - Working with the sales and product teams to develop engaging sales collateral. - Owning and reporting upon the marketing budget- Managing agency relationships Results included:- Developed and executed the launch of Rockend’s new SAAS offering Property Tree. This involved everything from brand development and launch events to sales funnel design and website deployment Show less

As the Communications Executive for CAD Partners my role was to increase the awareness of the CAD brand and deliver qualified leads. This was achieved through a content marketing program delivered across own and earned assets.

My key role at Anista was assisting with the development of the company’s website. Much of my time was spent developing content and copy for the website. This role also provided me with the opportunity to work closely with the managing director, sharing ideas and discussing the look, layout and content of the company’s website.

The Business Of Entertainment

Bachelor Of Management, Marketing