Cameron Crain Email & Phone Number

Sydney, New South Wales, Australia

As the Head of Content and Operations for TV Plus in Asia Pacific, I led the development and execution of a content strategy that significantly expanded Samsung TV Plus’s offerings and enhanced audience engagement. I oversaw day-to-day operations, managed a skilled content team, and launched owned and operated channels tailored to specific audience.

Sydney, New South Wales, Australia

• Launched in Australia in late 2018, Finecast is GroupM’s addressable TV business aiming to advance TV advertising experiences for brands and viewers on CTV. As Finecast's Programmatic Supply Manager, I was responsible.
• Managing relationships with our content platform partner's sales and technical teams
• Monitoring and reporting on programming… Show more Launched in Australia in late 2018, Finecast is GroupM’s addressable TV business aiming to advance TV advertising experiences for brands and viewers on CTV. As.
• Monitoring and reporting on programming and audience trends
• Building our dashboard infrastructure to monitor programmatic inventory, revenue, margin, RPM, publisher share etc.
• Ensuring delivery of trading commitments

Sydney, New South Wales, Australia

Sydney, Australia

• As Account Manager – Home Entertainment my role was to drive EST/TVOD revenues for the ABC’s remarkable filmed content through local and international digital platforms including iTunes, Google Play, Amazon, Fetch.
• Managing the new release schedule
• Pitching content
• Developing and executing promotional campaigns
• Pricing strategy
• YouTube channel performance analysis and optimisation

Sydney, Australia

As the channel manager for Store TV and Main Event I was responsible for delivering Foxtel customers with the greatest live Pay Per View (PPV) and transactional Video on Demand (VOD) content from around the world. Key to the success of these platforms was the effective communication of our key messages to inspire subscribers and non-subscribers to consume.

Sydney, Australia

In my role as Store TV Manager I was responsible for the success of the Foxtel Store Transactional Video on Demand Television business. Responsibilities included: - Defining the value proposition and business strategy - Content acquisition - Digital merchandising/content curation - Contract negotiation and management - Promoting Store TV and key content on.

Sydney, Australia

In my role as Campaign Manager I was tasked with the success of the 2014 I Love FOOD Awards (ILFA), Australia’s largest people’s choice restaurant awards. The campaign increased brand awareness of LifeStyle FOOD and Foxtel through the lens of ILFA, as well driving traffic and membership to the LifeStyle FOOD website. Responsibilities included:- The design.

Sydney, Australia

In my role as Segment Marketing Manager I reported to and worked with the Head of Marketing for Macquarie Relationship Banking to develop and refine the segment definitions, accompanying value propositions and key messages for the strata, residential and commercial real estate segments.Responsibilities included:- End to end campaign management- Generating.

Sydney, Australia

As the National Marketing Manager I was responsible for leading all of Rockend’s marketing and communication functions. I worked with the CEO to set the strategy and led a team of marketing specialists to implement it using a data driven approach. Responsibilities included:- Developing and maintaining a defined brand image as well as ensuring consistency.

As the Communications Executive for CAD Partners my role was to increase the awareness of the CAD brand and deliver qualified leads. This was achieved through a content marketing program delivered across own and earned assets.

My key role at Anista was assisting with the development of the company’s website. Much of my time was spent developing content and copy for the website. This role also provided me with the opportunity to work closely with the managing director, sharing ideas and discussing the look, layout and content of the company’s website.

The Business Of Entertainment

Bachelor Of Management, Marketing