A highly experienced researcher with more than 20 years experience designing bespoke research solutions for blue chip companies across a broad range of industries.I specialise in research to guide and improve customer experience and relationships, product development, and corporate reputation and stakeholder management.My philosophy is to design research based on an understanding that all businesses have their own idiosyncrasies, structure, strategy, capabilities, culture, history and competitive pressures to consider. Research should always aim to deliver value to clients via metrics mapped to concrete business outcomes, which are embedded in systems and processes throughout the organisation to affect positive organisational change.Industry specialities include:• Foodservice• Publishing• Telecommunications• Professional services• Not for profit• B2B and industrial markets