Senior Insights Analyst
CurrentSenior analyst responsible for forecasting and reporting title performance and benefits usage for PlayStation PlusDevelop a reporting architecture by orchestrating an ETL workflow that aggregates millions of customers' live data into visualization-ready tables and develop digestible visualizations reviewed by executive-level management weeklyDevelop launch-ready visualizations to capture daily performance ahead of the 2022 refresh of PlayStation PlusPerform audience segmentation using both machine learning and business rules based models for targeting new product offeringsManage and iterate on an AI forecasting model to deliver actionable forecasts of customer engagementWork bilingually with offices in Japan, performing live interpretation as needed