In my role as a Demand Gen Specialist, I manage regional + global email campaigns, optimize conversion rates through A/B testing + segmented email automation, and collaborate cross-functionally to drive both demand generation & revenue growth. I've built various Marketo programs tailored towards email, webinars, content syndication (SYN), and trade shows to support our broader Marketing organization. I partner with Sales and the broader GTM to drive awareness, conversion rate optimization, and overall bookings to the business.I've also developed scalable processes and documentation via Google Docs, Scribe to enhance efficiency and promote best practices, further enabling members across MOPs, field, product, and customer marketing. My statistical analysis, testing, and optimization, coupled with advancements in Salesforce and other reporting, has led to actionable insights that net major growth across our broader GTM function.• Manage global email calendar, ensuring precise audience targeting and consistent volume• Execute prospect email strategies alongside A/B testing, resulting in 100%+ QoQ pipeline growth for 3 consecutive FQs.•Produced Marketo programs, Salesforce campaigns + reporting around content syndication, tradeshows, webinars, email, and sponsored email programs• Implement regional A/B testing, results including YoY increase in MQL —> QO conversion rates by over 60%.•Lead projects revolved around demand generation, pipeline acceleration, and conversion rate optimization - results including sponsored email as a net-new marketing sub channel, and email becoming a top-3 contributor in post-MQL, pipeline, and revenue generation

Graduate assistant for DTSC600: Information Visualization course within Eastern University’s Master of Science in Data Science/ Analytics program.Responsible for grading, feedback, and facilitation of both course content and assignments for 200+ students globally.Consulted professor to guide future course content strategy and implementation of the school's first Tableau certification program with student discounts.

•Led portfolio of B2B + B2C marketing analytics projects across the entire organization•Collaborated with Business Development leadership on 1:1 data accuracy between Marketing and Sales, further automating reports and notifications as leads progressed throughout the funnel•Owned full-funnel reporting and analytics of all marketing technology and advertising platforms: LinkedIn Ads, Meta (Facebook) Ads, Google Analytics, StackAdapt, Ruler Analytics, Rollworks, Salesforce.com, SFMC•Responsible for ensuring critical MarTech stack is properly integrated with internal + external systems for scalable and trackable marketing operations•Managed a $50,000 monthly marketing budget for one of many advertising platforms, results including a >300% MoM increase in reach + impressions during management•Developed efficient, scalable marketing processes and procedures across 5 business units to promote automation, efficiency, scalable growth, and ROI towards quarterly and annual goals•Supported A/B testing of SFMC email nurture programs, optimize email metrics, and create reporting on KPIs for decreasing bounce and increasing engagement rates•Implemented pixel installations via Google Tag Manager in collaboration with third-party vendors for tracking B2B + B2C email marketing traffic (clicks, opens, pixel fires)•Created dashboards via Looker Studio and Tableau to highlight insights and present KPIs regarding key areas of the business•Constructed standardized documentation via Confluence, strategize marketing + agile processes for key marketing areas and initiatives via Monday, Miro and Jira•Launched new implementation on agile project management platform (Monday) to develop data and identify trends between time and Story Points - led to significant increase in time optimization, marketing operational efficiency, and 100% accuracy in tracking deliverables for each sprint

Internal promotion from previous role•Collaborated with Marketing Analytics and Engineering teams to ensure data integrity and hygiene for efficient ETL/ ELT, natural language processing, and API usage of 2M+ members from Marketo, DOMO, and Salesforce (SFDC) to data warehouse (Snowflake) - resulted in further removal of data silos, more granular persona tracking, and >99% data accuracy across MarTech stack•Led Q&A with 15+ Marketing interns, providing guidance and mentorship to multiple interns within the realm of marketing analytics and business intelligence best practices•Helped produce DOMO dashboard and KPIs leveraged by marketing leadership using DOMO Beast Mode (SQL) queries for product segmentation of largest national in-person cybersecurity conference: 20+ visualizations showcasing marketing KPIs and filters for each vertical and region (AMS, EMEA, APJ)•Generated prototype and creation of DOMO dashboard for CRM database hygiene, retention, and growth rates - leveraged by CMO to guide company strategy, decrease data loss, and increase ROI•Led SFDC Campaign enhancement project: communicated with SFDC Admin team via Jira for mandating product values to every campaign involving company products - resulted in more granular ROI tracking and improved Product Marketing pipeline attribution•Monitored DOMO and Salesforce dashboards for Marketing Operations leadership: mapped 100+ missing product values in SFDC campaigns and communicated with 10+ cross-department managers to enforce correct values to be added•Leveraged Miro for insight into lead routing process model and published 10+ page Standard Operating Procedure (SOP) document with collaboration of Sales leadership to enhance MOPs' understanding of lead routing process•Analytics project: led Jira ticketing with Salesforce Admin team for SFDC enhancement - requiring Partner Participation, Product values for all Partner, Product Marketing SFDC campaigns, resulted in >90% reduction of missing values

"CrowdStrike is a global cybersecurity leader with an advanced cloud-native platform for protecting endpoints, cloud workloads, identities and data."•Produced and updated 100+ Salesforce campaigns, 100+ global B2B marketing event pages, and 15+ global email nurture and batch digital marketing programs within Marketo to increase CRM database growth, MQLs, SQLs, and top-of-funnel KPI metrics•ETL 160+ CSV and UTF-16 files containing 60000+ new leads (MQLs) from advanced Excel functions for cross-functional departments into Marketo and Salesforce and communicated project updates via Slack and Asana Project Management•Created DOMO dashboard for company’s largest cybersecurity conference: finalized business requirements, utilized Domo Beast Mode (SQL) queries for product and customer segmentation, and produced 15+ visualizations showcasing marketing funnel metrics and KPIs •Worked with Marketing Automation/ Growth Marketing to integrate On24, SpotMe, and Humio for eCommerce MarTech stack - supported automation process of inbound leads for BDRs and ensured >99% reduction of data redundancy•Conducted Excel PowerQuery and VLOOKUP functionality to accurately map monthly financial reports, FOREX rates, and invoices between Coupa and Allocadia for interdisciplinary stakeholders (Marketing and Finance)•Maintained daily and weekly communication with 25+ Sales, Product, and Partner Marketing stakeholders to ensure deliverables are met on or before deadline, further prioritizing and communicating any changes to requirements, deadlines, or goals•Set virtual escape room internship cohort time record with a group of 6 others across US & EMEA regions

•Increased B2B marketing email engagement rates >10% via Microsoft Excel, Salesforce CRM analytics and presented high-level KPIs via Business Intelligence (BI) tools: Microsoft PowerBI and Tableau•Worked with BI analyst to apply K-means clustering to Salesforce and Excel data, consolidating credit union chapters by 40%, increasing optimization, and presenting high-level and granular insights from Python analysis via Tableau to leadership•Employed Microsoft Excel to conduct data aggregation, functions (VLOOKUP), and ad-hoc analysis for 20+ Salesforce reports•Assisted with K-means Clustering to consolidate existing credit union chapters, further increasing optimization•Identified and updated 500+ erroneous accounts and contacts in Salesforce via SFDC Admin functions and ad-hoc analysis• Employed Salesforce Lightning App Builder for creation of a SFDC app leveraged by Executive Assistant to CEO, increasing efficiency and accessibility of contacts and event scheduling•Aided 300+ credit unions with Salesforce and addressing their business needs• Led 5+ presentations on marketing analytics and statistics projects via Business Intelligence (BI) executive dashboards

• Performed numerous Excel spreadsheet services for various private-sector institutions, with an emphasis on data mining, scrubbing, and utilizing formulas focused on a particular business’ needs• Created numerous Excel formulas and functions including aggregates, INDEX MATCH, VLOOKUP, and Pivot Tables for institutions and private entities

• Assessed, created, and revised various health care and financial articles for different companies and private entities. Researched and analyzed various web sources before filtering the data into Search Engine Optimized (SEO) articles to drive more traffic and activity to customers’ websites