My career started as a Marketing Assistant, where I was involved in driving website traffic, generating quality leads, facilitating trade shows and using a full range of direct and indirect marketing channels to penetrate the South African healthcare market. Today, I am a Senior Marketing Manager where my duties involve designing and executing comprehensive marketing campaigns, product development, innovation and placement, growing and developing the in-house marketing team, and providing strategic direction for the company. I am a future business leader in Africa. It is my responsibility to develop my company, my continent, and myself as sustainable leaders of the world. Leaders are made, not born, and I believe that there is no better place than now to build yourself as a leader in a world where we are more connected than we have ever been before.