Oversight of strategic planning across all client accounts at the agency. Bringing expertise in high-level marketing principles, as well as a deep understanding of content and digital/web strategies. Responsibilities include strategic plan development and review, best practice oversight throughout plan executions, and analytics review in order to drive ongoing optimizations.

Management of Gelia’s team of Digital and Marketing Automation SMEs, as well as strategic consulting responsibilities on digital projects, business development efforts and account/campaign planning support. The position also includes designing and developing large-scale business growth presentations and critical solutions for the eclectic strategic challenges posed to Gelia by clients and prospects.

This hybrid position expanded Cameron’s role of digital project oversight and strategy to include additional responsibilities for consulting on business development or projects requiring strategic planning support. As the marketing landscape continues to shift, this role works to ensure that Gelia is delivering on a best-in-class solution that considers the latest trends in marketing including integration with technology marketing stacks. This position leverages Cameron’s background in both account service and digital strategy along with her innate ability to bridge from client need to a measurable solution. Specific responsibilities include:• Advising on or establishing strategic and/or digital framework• Leveraging best practices from other accounts/projects• Facilitation of brainstorms, workshops, etc.• Coordination of large-scale presentations, RFP/RFI responses or new business pitches• Bridging strategic insights from the new business pitches to other account team members

Provide leadership and strategy for digital projects, including everything from online display and email campaigns to large enterprise website builds. In addition, I manage the team of Interactive Project Managers that guide all digital projects throughout the agency.

Provide strategic counsel related to digital/interactive projects throughout the agency.

Provide strategic communications counsel related to marketing, public relations, employee communications and branding campaigns.

Managed multiple client accounts and team membersProvided strategic oversight and coordinated research, planning and implementation for marketing/communications plans for both overall communications efforts, as well as targeted campaigns

Provided support and leadership on multiple client accountsCoordinated research, planning and implementation for marketing/communications plans for both overall communications efforts, as well as targeted campaignsSpent nearly a year onsite leading marketing communications efforts for a large corporate client as their Marketing Communications Manager: - Coordinated with product marketing managers and executive team on overall marketing/advertising planning, as well as specific marketing projects - Crafted internal and external communications plans, sales collateral, internal presentations/training programs, etc.

Extensive experience as project manager, with a client workload of five or more client teamsOverseeing design work, editing and approval processes for various collateral pieces, Web and video projectsWriting, distributing and placing press releases, letters to the editor and op-edsManaging client meetings, timelines, budgets and billing reports

Organizing and implementing various client events, press conferences and media toursCo-managing Capstrat’s internship program – interviewing candidates, coordinating intern calendars, advising internsCo-chaired of Boomerang Society (2005-2006), Capstrat’s employee-driven philanthropic group

Coordinated client media relations – including media tours, trade show media and eventsProvided media coaching and formal media training for multiple clientsResponsible for client meeting reports, status reports and client media tracking

Managed media tracking and reporting for clients agency-wideCoordinated media relations efforts such as planning and implementation of press conferences, events and media pitching for various client teamsConducted research projects for current clients and new business prospects