- Managed research projects from development stages through to delivery of final presentations- Utilized core research tools (SPSS, Excel, Powerpoint, Word) to turn data into actionable insights- Delivered results to clients through concise reporting with specific recommendations, including online dashboards through Tableau- Clients included global CPG brands, Big Five Banks, and major sporting leagues

- Created and implemented tailored SEO strategies for clients in a wide variety of industries, in order to increase brand visibility, and drive new business for clients- Delivered monthly campaign reports, utilizing key performance indicators (including Google Analytics) to assess campaign performance and highlight next steps- Collaborated with other departments to deliver a cohesive strategy and provide outstanding customer service- Performed keyword research, on-site optimizations, content scheduling, and site-structure updates to reach client goals- On-boarding and mentoring of new hires, as well as distribution of an internal monthly newsletter to strengthen department, and to foster strategy development discussions- Clients included small to medium size businesses across Canada, and my portfolio of clients ranged in size from 12 to 35 clients at a time depending on the scope of work for each

- Research methodologies included brand health evaluations, ad testing, and ad tracking- Develop and write questionnaires, as well as specifications to generate research tables- Managed project operations to ensure projects were accurate and timely- Created reports to evaluate campaign effectiveness, and provide insights to clients- Clients included credit card providers, national retailers, and CPG brands