With over 7 years of experience in marketing operations and data analysis, I am a Marketing Manager, Loyalty & Personalization at CVS Health, one of the leading retail pharmacy and health care companies in the US. I have a Bachelor's Degree in Business, Management, Marketing, and Related Support Services, and I have studied abroad at Edge Hill University in the UK.In my current role, I leverage my performance measurement expertise and critical thinking skills to review, optimize, and execute offers that align with the company's strategy and enhance customer loyalty and personalization. I collaborate with internal and external partners to review email and direct mail creative, and I provide feedback and analysis to vendors on their ROI. My mission is to deliver accurate and timely campaigns that improve customer experience and drive customer and category growth.
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Loyalty And Experience ManagerGulf OilDouglas, Ma, Us -
Manager, Price & Value InnovationCvs Health Dec 2023 - PresentWoonsocket, Rhode Island, United States -
Marketing Manager, Loyalty & PersonalizationCvs Health Mar 2022 - Dec 2023Woonsocket, Rhode Island, United StatesDeveloped and organize holistic offer result reviews updated weekly to inform senior level management of performance and trends across Consumer Health Care, Beauty & Personal Care. Developed pilot plan to accelerate inventory sell through and reduce write off risk by working cross functionally with supply chain & data analytics. Pilot delivered 50% additional sell through. Create monthly decks for Category Managers, reviewing performance and outlining objectives and align on business goals. Created and maintain forecasting tool to track annual funding commitments of more than $20M, reviewing year-to-date actuals and year-to-go projections. Constructed Health and Wellness Direct Mailer, coordinating efforts with FS Marketing and supplier partners to gather annual funding. Led presentation automation for supplier decks, saving the team 26+ uninterrupted hours of manual work, along with project management efforts for all Business Unites keeping the group on task. Partnered with suppliers and internal marketing teams to build content calendar for the Women’s Health and Wellness initiative and to gain funding through email and direct mail placements for the year. Trained 4 Senior Managers and 3 Associate Managers providing onboarding orientation meetings and conducted individual training sessions. Managed a team of 2 Associate Managers to help deliver nearly $100M in Gross Sales Lift annually. Oversaw transition to Offer Engine for suppliers, a new AI driven targeting model allowing suppliers to focus on strategic inputs and forecasting. -
Associate Marketing Manager, Loyalty & PersonalizationCvs Health Nov 2019 - Mar 2022Reviewed weekly submissions and communicate with vendors to ensure offers are accurate and align with CCG strategy. Compiled monthly results and send to vendors along with commentary to optimize offers. Conducted extensive analysis on offers in market to assist vendors on strengthening their ROI. Collaborated with internal and external partners reviewing Email and Direct Mail creative. Utilized ECCOM knowledge to implement better practices and share knowledge with team members to make more informed decisions. Assisted manger with reviewing category offers and optimizing on a quarterly basis and performance tracking. Helped coordinate category offer submissions in PTA platform as well as other strategic initiatives. (i.e., Cohorts, high/low engaged, PSE, HWM) -
Marketing ConsultantCvs Health Oct 2017 - Nov 2019Woonsocket, Rhode IslandSuccessfully managed multiple complex tasks to deliver accurate and timely OAR campaigns. Coordinated tasks with team members to ensure weekly tasks are completed efficiently and accurately. Trained onboarding team members and act as advisor to help with their transition. Implemented a communication chain with business partners to ensure high profile campaigns are executed on time and correctly while maintaining flexibility to react to real time data. Ran and managed daily override report to identify errors and trends in which coupons were set up incorrectly and are creating a poor customer experience. Attended business partner meetings on behalf of the team to aid business decisions and maintain clear defined processes going forward. Have a working knowledge of CIM, CMT and Teradata SQL Assistant as it pertains to creating OAR campaigns. -
Auto Servicing SpecialistCitizens Bank Sep 2016 - Oct 2017Riverside, Rhode IslandPull and work a series of exception and rejection reports to ensure all tasks are completed in a timely manner. Additional duties include: analyzing trends to determine process improvements, building monthly metrics to aid senior level management, facilitate workload to team, update procedures, reconcile invoices, assist with vendor management relations. -
Sr Cml Operations AnalystCitizens Bank Nov 2015 - Sep 2016East Providence, RiAnalyze financial transactions and review customer billing data to make necessary corrections prior to final reconciliation. Additional duties include: performing as team lead in facilitating work to ensure completeness and accuracy in a timely manner, compile monthly data to determine areas needing improvement or common trends to perform a deep dive analysis and present to management. -
Sr. Operations AssociateCitizens Apr 2014 - Nov 2015Retrieve credit bureau dispute reports and compile daily communication for senior level management. Additional duties include: working the series of reports within the SLA and ensuring practices fall within compliance and regulatory requirements, report on trends and determine commonalities to focus on for improvement. -
Produce AssociateHannaford Supermarkets Jun 2013 - Jun 2014Uxbridge, Massachusetts -
Front End AssociateHannaford Supermarkets Sep 2008 - Jun 2013Uxbridge, Massachusetts
Cameron Wagner Education Details
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Business, Management, Marketing, And Related Support Services -
Business, Management, Marketing, And Related Support Services -
Douglas High ScoolHigh Scool Diploma
Frequently Asked Questions about Cameron Wagner
What company does Cameron Wagner work for?
Cameron Wagner works for Gulf Oil
What is Cameron Wagner's role at the current company?
Cameron Wagner's current role is Loyalty and Experience Manager.
What schools did Cameron Wagner attend?
Cameron Wagner attended Westfield State University, Edge Hill University, Douglas High Scool.
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Cameron Wagner
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Cameron Wagner
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Cameron Wagner
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