Teaching Assistant for multiple courses at Parsons School of Design | The New School

DUALITY NYC is a full service creative consulting firm specializing in content creation, marketing, brand management, and event production.- Coordinated marketing activities including social/influencer, digital(search/social/display/affiliate), public relations, partnerships, events & activations, email, and creative services for several clients- Established brand voice and positioning that conveys inspiring brand purpose and functional/emotional benefits through communications, design, content, and marketing- Worked with clients to optimize SEO, email and affiliate marketing, social media conversion- Provided strategic direction for customer acquisition, revenue generation, segmentation/personalization, and retention.- Helped to create and manage events including ReFashion Week, a first of its kind celebration of secondhand and sustainable fashion across New York City. - Defined measurable KPIs and analytics to ensure all initiatives deliver thoughtful results informed by data.- Spoke on panels about sustainability in fashion and environmental justice.- Directed editorial and lookbook photo shoots for clients.

Managed Communications for the NYC Department of Sanitation's donateNYC program• Developed a cohesive communications strategy.• Coordinates media relations.• Created a communications budget.• Managed donateNYC social media channels.• Increased growth by 325%• Created events to increase exposure for the reuse sector in NYC• Expanded events like National Thrift Store Day• Implemented digital, influencer, and print marketing strategies• Wrote copy for donateNYC website and marketing materialsCreative Coordinator - ReFashion Week• Developed a strategy to create a secondhand fashion week with thrift stores and sustainable stylists.• Organized look book shoots with stylists, influencers and thrift store partners to build hype for the week.• Worked with donateNYC partners to create events for the week.• Helped develop a budget and marketing strategy to promote and execute events• Did outreach for stylists, influencers, models, and MUAs for the ReFashion Show• Managed collection of stylists, influencers models and MUAs for the entire week• Coordinated sessions with stylists and donateNYC Partner thrift stores to pull pieces for the ReFashion Show