Cameron Alverson Email & Phone Number

La Mirada, California, Us

- Lead the team responsible for all paid media and performance analytics. - Built an analytics and consumer research function, prioritizing areas of highest impact.- Scaled buying teams to support expansion to new markets. Restructured around business objectives instead of media types.- Create and implement media strategies for each market, using consumer research, performance data and market research.- Weekly present all media strategies and analytical findings to the C suite

La Mirada, California, Us

Burbank, Ca, Us

- Managed the analytics team responsible for Disneyland, Shanghai Disneyland, Hong Kong Disneyland and the Disney Play app. Analysis included web, app and call center.- Created and presented to executives holistic views and recommendations for optimizing each line of business- Identified new ways to use existing data to drive business performance through collaboration with other teams- Supported and analyzed launches for key new initiatives, such as MaxPass, Mobile Order and Star Wars: Galaxy's Edge

Boston, Los Angeles And New York, Us

- Managed and built the digital analytics team in the North Carolina office- Oversaw marketing analysis for 11 clients- Set the engagement strategy for the analytics team- Created customer-centric measurement plans for new campaigns and media plans- Performed deep-dives across multiple channels to understand how a set of marketing initiatives influences customers- Presented findings to clients- Represented the analytics team and presented capabilities in new business pitches

Round Rock, Texas, Us

- Developed strategic analytics roadmap for global commercial business- Mentored and trained analysts to develop a team of skilled practitioners

Round Rock, Texas, Us

- Developed new models to measure and improve mobile, social and content strategy programs- Managed support teams for every aspect of digital analysis: coding, testing, usability, reporting- Built support for our recommendations and worked with business teams to implement them- Led cross-functional teams to find innovative solutions for the most entrenched business problems

Round Rock, Texas, Us

Scottsdale, Az, Us

- Led consulting arm of the company, managed client relationships and managed projects to completion- As a trusted advisor, directed clients’ online marketing, social media and content strategy- Trained clients’ in-house analysts and executives- Developed new approaches for consulting and holistic analysis- Reverse-engineered Google Analytics tracking code and created custom tools for solving client problems

- Founded a marketing startup geared toward small businesses- Hired and managed marketing consultants to evaluate client needs and draft plans- Contracted with businesses to develop and execute all phases of their multi-channel marketing plans- Built custom analytics software to analyze internal and client websites

- Learned language and culture while living in South Korea- As the only native English speaker, worked with other instructors to build custom curriculum

- Built and maintained customer relationships with national companies, including Google- Realized record profits by solving clients’ business problems and building trust- Developed and presented marketing plans to management

Provo, Ut, Us

- Proposed to executives a vision for monetizing site content at a time when they questioned the site’s value- Worked across departments to build an online marketing department- Leveraged web analytics to understand the best ways to monetize the site