- Manage strategy and budget for paid media channels including Facebook, Google Search, Snapchat, Pinterest, Twitter, Affiliates, and Outbrain.- Forecast weekly/monthly order volumes and revenue to inform the merchandising and supply chain teams of upcoming order and unit growth.- Develop Looker dashboards to provide real-time data for marketing and product teams including paid media KPIs and active tests.- Partner with the creative team to develop engaging and performant creative to drive scale on paid channels.- Launch experimental growth channels like Groupon and Partnerships.- Collaborate with the Email team to launch tests to convert paid media leads and cart abandoners.

- Partnered with Growth and Paid Media team to design and A/B test new landing pages with the goal of improving CVR, AOV, CAC, and maximizing order profitability.- Built daily and weekly dashboards to monitor site metrics such as CVR, AOV, AIR, Contribution Margin per Order, and Paid Media CAC so that I could prioritize what tests need to be run next. - Collaborated with the merchandising team to develop cross-category upsell strategies across site.- Managed two site merchants to help develop strategy and launch plans for future category launches on-site.

- Created and implemented growth and efficiency strategies across paid media channels including Facebook, Instagram, Pinterest, Snapchat, Twitter, and Podcasts.- Forecasted weekly and monthly order growth based on seasonal performance and weekly CAC trends to help our supply chain team be prepared for incoming demand.- Partnered with our Influencer team to launch our influencer marketing program through our paid media channels of Facebook and Instagram.- Analyzed past strong performing creative and strategized with the creative team to make new creative for testing click-through rate.- Conducted A/B tests of audience and landing page combinations to drive higher AOV and lower CAC.- Collaborated with the Email marketing team to create A/B tests to improve email capture rate on-site.

- Acted as the main point of contact to the Director and C-Suite level for mobile and web clients. Daily responsibilities included managing 5 analysts, creating performance weekly reports and reviewing during weekly meetings, forecasting monthly growth, making recommendations for new test channels, and staying on top of seasonal trends.- Launched new clients by building their tech stack from the bottom up, including implementing pixels and SDKs, making recommendations of MMPs and tracking tools to partner with.- Analyzed recent creative and audience performance to strategize on a new testing plan to iterate and discover new winners.- Educated analysts and junior employees about campaign best practices, creative testing levers, new emerging channels client communication, and performance reporting.

• Managed front end part of website preparing for the company merger• Created Analytical reports for mall Marketing Directors explaining their success on Facebook, Twitter and Mall Website

• Lead marketing efforts leading up to launch of mobile app• Managed all communications in social media accounts aligning with managements goals• Ran Twitter, Facebook, and Instagram accounts creating an online personality • Composed all blog post on website increasing website traffic and engagement• Worked with Facebook & Twitter advertising to increase traffic to social network pages and blog• Used Growth Hacking Techniques to target and acquire new followers on Twitter and Instagram • Collected data from Google Analytics and Facebook/Twitter Analytics to improve engagement on Facebook/Twitter and Quoty.coAccounts:Blog: http://quoty.co/blog/Facebook: https://www.facebook.com/quotycoTwitter: https://twitter.com/quotycoInstagram: http://instagram.com/quotyco

• Up sold upper level memberships to customers to increase sales numbers• Worked with sales system to manage customer accounts• Helped membership sales hit record highs during 2013 calendar year

• Examined over 100 prospective leads for solar systems• Raised awareness about solar cost savings increasing customer client base and sales

• Researched industry keywords strengthening the website’s SEO• Developed social media strategies for Facebook, Twitter, and LinkedIn accounts• Studied mall properties nation-wide developing strong recommendations for the Strategic Investments department • Used analytic tools such as Google Analytics and Radian6 collecting and monitoring social chatter

• Established a social media strategy for event’s LinkedIn and Twitter accounts • Composed blog posts for event using content marketing to share across channels• Collected Hootsuite data analyzing the success of the campaign• Event trended on Twitter in the country of Luxembourg

• Charged with finding new community service opportunities in the local area increasing fraternity good will • Acknowledged by Miami University’s Panhellenic Board for accomplishing 2,500 service hours for the 2013-2014 school year, the most out of all the fraternities on campus