I founded Bilue because I believe that the digital world will enrich our lives. Bilue is a Sydney based full service product design company specialising in digital platforms. At Bilue, our team believes that technology has changed our engagement with the world and our relationships with each other. Beautiful design and a deep understanding of technology brings our customer’s digital products to life. This enables our customers to engage with and create experiences with their customers that we as humans crave.In the late 2010, I had a serious bicycle accident and was bedridden for two months. This was a life changing experience because it gave me time to reflect on my life, career choices and the digital marketing trends emerging at that time, particularly around mobile applications. The iPhone had just been launched and was promising a whole new mobile environment. The idea that mobile applications could be developed and delivered on such a personal device was an inspiration to me. In collaboration with others the mobile applications Upsies and Movember were developed. Today at Bilue, we have assembled a team with the abilities to inspire and imagine creative solutions with our customers, building digital platforms to solve business and user goals. We produce wonderful digital products by starting with strategy, through design, development and delivery. We have an agile team and a lean process which we have refined over years of working in both corporate and start-up environments.I have always been passionate about product development. Having 15 years of experience working with digital and technology companies. At Bilue, we have created an agile and innovative environment where disruption is the key strategy. My years working as a senior backend developer have helped to hone my knowledge, which I have applied in the development of the team at Bilue, to provide full service product design of digital platforms for our customers.