Building belief for and deepening trust in one of the world's most iconic automotive brands

School of Professional Studies - Graduate Program in Strategic Communications

Leads the brand communications function for Samsung’s $34 billion U.S. consumer business, including media relations, newsroom, social media, risk and internal communications. Advises North America CEO and management team on all public relations matters, including flagship brand moments, crises, citizenship and sustainability. Serves as the corporate spokesperson and leads the company’s U.S. newsroom and business narrative with key stakeholders. Created a world-class media monitoring system to navigate today’s media environment. Leads the company’s U.S. COVID-19 response efforts. Serves as executive sponsor of the company’s Equality Alliance employee resource group.

Led corporate communications for the company’s largest line of business with more than $100 billion in loans, 50 million customers and 15,000 associates. Advised U.S. Card President and Leadership Team on strategic communications with regulators, customers and employees. Drove the narrative in support of the company’s transformation to a cloud-based, digital bank. Served on the company’s diversity steering committees for belonging and equality.

Created and executed a comprehensive, global communication strategy to ensure 130,000 employees were informed, engaged and inspired to advance the company’s leadership position in healthcare. Served as senior counsel to the Chief HR Officer on strategic communication, public affairs, media relations, thought leadership and stakeholder engagement. Developed a strong and proactive media relations approach to expand top-tier coverage of Johnson & Johnson’s world-class culture and employer reputation. Planned and executed the CEO’s Leadership Summits with the company’s top leaders. Drove all workforce channels, including intranet, social media, mobile, email and leadership communications. Built best-in-class digital capabilities to advance the corporation’s cultural transformation, including health and wellness activations, live events, social collaboration, email marketing, content marketing, digital analytics and paid media.

Led global marketing and communications to prospective, current and alumni employees of American Express. Served as the primary custodian of the employer brand strategy and chief communications advisor to the Global HR Leadership team.

Designed a comprehensive digital marketing strategy to acquire talent across online, mobile and social platforms in key international hiring markets. This included brand positioning and deployment, as well as oversight of the Amex Global Careers Site, our social recruiting strategy, global media planning, analytics, media relations and internal communications.

Sr. Officer, Global Corporate Communications (Amsterdam)Deputy head of global internal communications for 120k employees responsible for realizing a next-generation digital workplace. Created the company's first enterprise social network and social media guidelines. Produced the Philips News Network and managed all internal communications channels (online and offline).Sr. Manager, North America Corporate Communications (New York)Created and executed the Philips brand loyalty marketing program, online brand game, mobile marketing tour, media events and internal communications programs. Project Manager, Global Brand Management (Amsterdam)Launched the Philips brand, "Sense and Simplicity" via a global television advertising campaign, Philips.com, press events and internal communications.Project Manager, Brand & Communications (New York)Conceived and executed the Philips Roving Reporter, a video blog that covered Philips press and sponsorship events from around the world.

Executive speech writer and producer for national sales conferences.

Helped drive internal communications for Universal's theme park/entertainment division.

Supported all revenue and non-revenue sports media outreach and relations.