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Marketing executive with 14+ years of B2C and B2B experience across financial services, Fintech, and retail. Proven success leading nationwide traditional and digital campaigns across the full funnel, from strategy through execution. Collaborative, data-driven and customer-centric leader. Challenger of convention. Dedicated to crafting compelling brand stories, campaigns, and customer experiences that resonate in the marketplace, drive growth, and inspire loyalty.
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Head Of Brand & Content MarketingFundbox Apr 2021 - Nov 2022San Francisco, Ca, Us -
Vice President Brand MarketingCit Feb 2021 - Apr 2021New York, Ny, UsLead enterprise brand strategy and paid media center of excellence in support of CIT's consumer, small business, and commercial lines of business. -
Associate Vice President, Brand & AdvertisingCit Nov 2017 - Feb 2021New York, Ny, UsLaunched successful multi-million dollar, national ad campaigns for B2B and B2C target segments. Tactics included digital and traditional paid, owned, and earned media, including bespoke direct partnerships with blue-chip publishers including:- The Wall Street Journal - New York Times- Bloomberg - Forbes- Yahoo! Finance, and more...Led rebranding of $1B acquisition of Mutual of Omaha Bank, including:40+ signage and branding in 39 workplace and branch locations2k+ documents200+ pieces of marketing collateral Debit card and credit card portfolios -
Senior Marketing Communications ManagerCit Apr 2016 - Nov 2017New York, Ny, UsRebranded CIT's retail banking franchise OneWest Bank (visual identity, messaging, positioning, brand guidelines) across all channels including: branch merchandising, a new collateral system, owb.com, mobile app, online banking, advertising, and more. Designed offer and led OneWest Bank's first Small Business acquisition campaign, resulting in the highest ratio of new customers in company history.Created and implemented marketing plan for launching Zelle P2P payment capability in the OneWest mobile app. -
Director Of Marketing And GrowthMercedes-Benz Usa Jul 2014 - Mar 2016Atlanta, Ga, UsOversaw marketing and sales activities in the US for the pilot launch of the Mercedes-Benz Driving Academy. -
Senior Brand ManagerSoftcard (Acquired By Google) Jan 2012 - 2014Responsible for overseeing all B2B and B2C marketing activities for the pilot market launch of the Softcard mobile app, now Google Wallet, a mobile payment solution created in joint-venture by AT&T, Verizon, and T-Mobile. -
National Field Marketing ManagerGenesis Today, Inc. Nov 2011 - Oct 2012Austin, Texas, UsDeveloped integrated sales and marketing plan to launch FDM superfood beverages and supplements, resulting in $3MM in sales in 26 U.S. markets in 2012. Secured two new national retailer and five local retailer distribution contracts. -
Marketing & Pr ContractorCcm Marketing Communications 2008 - 2011New York, Ny, UsConsulted on regional marketing and promotional initiatives, product launches, and experiential marketing tours for Dell, Coca Cola, Verizon Wireless, 7-Eleven, Cadillac, Toyota, and MTV Networks. -
Marketing And Pr AssistantWarner Music Group 2006 - 2008New York, New York, UsMarketing & PR Assistant focused on creating and promoting local album launch campaigns and events for Warner/Elektra/Atlantic artists.
Cameron Maxwell Skills
Cameron Maxwell Education Details
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Cornell UniversityMarketing Strategy -
St.Edward'S UniversityMarketing -
Austin Community College
Frequently Asked Questions about Cameron Maxwell
What is Cameron Maxwell's role at the current company?
Cameron Maxwell's current role is Head of Brand & Content Marketing at Fundbox.
What is Cameron Maxwell's email address?
Cameron Maxwell's email address is ca****@****box.com
What is Cameron Maxwell's direct phone number?
Cameron Maxwell's direct phone number is +131044*****
What schools did Cameron Maxwell attend?
Cameron Maxwell attended Cornell University, St.edward's University, Austin Community College.
What are some of Cameron Maxwell's interests?
Cameron Maxwell has interest in Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.
What skills is Cameron Maxwell known for?
Cameron Maxwell has skills like Marketing, Social Media Marketing, Marketing Strategy, Marketing Communications, Brand Management, Social Media, Brand Development, Mobile Marketing, Public Relations, Strategic Partnerships, Event Planning, Event Management.
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