Responsible for the development and implementation of annual marketing plan's media budget by leveraging consumer insights, business prioritization, and media channel strategies.• Supported team in the development and execution of Lowe’s immediate and long-term media strategies across all channels.• Managed a top Media Agency in the application of strategy to the media channels.• Drove brand activation via strategic partnerships.• Ensure marketing messages are aligned with audiences and optimized across all marketingchannels.

Palliser Furniture | Director of Marketing Develop consumer strategy for The Americas to increase revenue and growth across all channels Manage new collection launches through advertising, B2B marketing campaigns and point-of-purchase branded at international tradeshows Develop media, digital, social media, public relations strategy and manage rollout through agency partners Responsible for managing and providing analytics on all digital activations to include paid and social  Oversee multi-million-dollar national advertising campaign across print, digital, social, and direct response Manage US creative services, ecommerce and digital teams Develop and execute strategic brand positioning plan throughout The Americas Create segment marketing strategy through CRM for higher customer (retail +wholesale) engagement Develop and execute event concepts and manage brand sponsorships Supervise marketing staff, delegated tasks, scheduled manpower, and monitored performance, ensuring productivity Aid the executive team by sharing insights and operational statistics to measure KPIs for continuous improvement

 Developed and executed media and marketing strategy for all Natuzzi Italia stores in North America, including ecommerce, own stores, to-the-trade showrooms, department stores and shop-in-shops Supported licensing partners with brand marketing guidelines and materials Created and executed digital and creative marketing plan to include print media, online, and outdoor advertising Oversaw social media strategy and execution to align with brand and sales goals Oversaw creative services team in North America to include managing all collateral development, look book photography and catalogue imagery Developed global customer acquisition program for in-store and online, increasing database by 100% in 6 months Created multichannel marketing strategy to grow business and traffic in-store, online, and through wholesale partners

MARCOM:• Work with the Vice President of Marketing to develop, implement and sustain a focused internal and external marketing communications plan that strengthens the Four Hands brand image and supports the vision and growth of the organization.• Manage the marketing, tradeshow, and advertising budgets, reducing expenditures by 7% in 2013 while increasing showroom traffic and lead generation through innovative email campaigns, brand awareness, targeted advertising, public relations pitches and direct mail invitations.• Manage the daily operations of creating and fulfilling the company’s wholesale marketing assets and programs, including copywriting; sales collateral; catalog production; internal and external website revamp; wholesale advertising and sponsorship at each industry tradeshow; and public relations for Four Hands.•Responsible for showroom operations of six industry tradeshows including: o Budget, research and plan advertising/sponsorship during tradeshows. o Creation, development, and sourcing of brand-aligned ad specialty programs in support of corporate requirements and special events. o Planning and management of corporate hospitality and catering for corporate events and trade shows. o Plan, organize and execute entertainment during market. o Submit new introductions for editorial placement and manage social media calendar.E-COMMERCE:• Develop and implement the strategy for the eCommerce website• Actively seek out new opportunities to grow traffic, sales and improve customer experience• Continuous contact with agency support to manage the strategy & overall performance• Drive a continuous localized evolution of site design, content and functionality• Create, implement and oversee the online marketing and promotion calendar• Responsible for Online Display advertising• Ensure that all website development is prioritized with IT team and external partners

- Process all new customer applications - Create VW Weblinks for new customers with logo and price point- Maintain Virtual Warehouse database of over 410 Weblinks and Kiosks - Communicate with customers through quarterly e-blasts and use feedback to better the program with new features - Use Google analytics to monitor all weblinks and kiosks for usage - Train new FH employees - Train new customers in program and be point of contact for troubleshooting issues

• Targeted national consumer, online blogs, social media gurus and trade media to determine the optimal way to communicate the Four Hands brand based on editorial calendar research and planning.• Planned and executed 20+ media tours 6X per year at global trade shows.• Managed public relations, social media and advertising budget ($400,000 annually) for Four Hands wholesale and Four Hands Home retail business.• Created and managed special marketing events such as sponsorship, introducing new products, new showroom ribbon cuttings and other events to gain public attention and brand exposure to Four Hands.

• Managed national public relations campaigns and secured media placements for 4 high-end interior design firms in NYC .• Branding strategy and web development. • Managed $500K+ advertising budget for East Coast clients.• Advised clients on contract negotiations, marketing, event planning, human resources, and overall business performance.

• Organized and streamlined the product development cycle, liaison between designer and Chinese OEM home furnishings factories, and generated new client business opportunities.• Developed, organized and implemented marketing strategies and analyzed potential channels of distribution.• Defined and spearheaded the firm’s advertising and branding strategies and public relations campaigns.• Coordinated international logistics, shipping, and distribution and warehousing for product line.

McNeill Communications Public Relations is a leader in the home industry providing professional communications counsel, distinguished by integrity, vision, leadership and a passion for excellence.