Creating solutions for the value-add Poultry and Protein industry, with mid-to-major Processors and QSR's throughout the U.S., by identifying and solving customer challenges through the development and application of innovative ingredients, including Batter/Breading's, Seasonings/Flavor Systems and Functional Components.

Senior Team manager responsible for managing the full poultry portfolio in Foodservice, Retail and Club Stores along with all pricing and trade program oversight. Managed customer programs and updates based on margin need, market changes and customer expectations building and managing proformas for all products and key customers.

Business Director for the West, connecting Operators, Manufacturers & Brands through the Foodservice industry’s leading loyalty & data insights marketing program. Operators receive rewards for purchasing sponsor-supported products while Mfr's have unparalleled access to fact-based purchase information with measurable results and ROI. A critical turn-key component for Marketing & Sales leadership to leverage and validate strategic plans, activities and relationships.

* Led the Prepared Foods Business Unit for all operator-driven customer and channel business including: national QSR chains, multi-unit regional chains, schools, convenience stores, management companies/GPO's and all proprietary customer brands * Created and lead the annual business plan with sales input, along with oversight/support over all internal facing business unit functions (supply chain, operations, R&D, trade mgmt., finance, etc..) * Primary management responsibilities including but not limited to: innovation/new product development; R&D resource approval/direction; price ownership and approval; P&L and trade management; sales training; customer segmentation/prioritization; CRM management; advertising/communications/PR; inventory management; forecasts and all marketing support

* Responsible for all marketing-related activities for the Prepared Foods business unit including product management; innovation; communications; sales support; vendor/agency management and business strategy* Brand Owner of multiple national brands including Pierce Chicken and Gold Kist Farms portfolio's, both leading brands in their respective segments

* Primary responsibility to drive revenue and volume for Prepared Foods business unit through new product innovation; portfolio and sku management; customer segmentation and the development and implementation of new distribution sales programs and strategy* Led major marketing functions along with overseeing the trade budget management, loyalty program, CRM implementation & oversight, as well as print/online/digital marketing* Helped grow the convenience store segment through key national chains whereby this business more than doubled during my tenure through relationship development and multiple new product introductions * Managed the Gold Kist Farms K12 School business unit and portfolio, including annual business planning, portfolio management, forecasting/inventory, brand, national shows and execution

Core leader within the Foodservice business group helping drive us to become the highest margin division within the organization. Strong cross-functional team engagement & leadership driving new innovation, branding, sku-rationalization, pricing for both distribution and operator business, along with strategic planning and execution. Coordinated all marketing related activities for all foodservice segments outside of Retail and Schools.

Lead all marketing strategy and support for the Hot Pockets® Foodservice business group which included two separate business teams Convenience Stores and Vending/Foodservice. Helped bring double-digit sales & volume growth through strong national C-store chain customer acquisition/growth, along with a major product line renovation and ongoing branding updates and refresh

Responsible for building relationships with existing and new B2B accounts in the food industry to sell advertising that supports customers business strategy and customer communication needs. Managed 14 state territory

Lead Marketing and strategy-based initiatives for a wide variety of product categories and channels/segments through multiple business restructuring. Core Marketing responsibilities included but were not limited to: strategic business planning; vendor/agency management; promotions development and execution; sales training and support; print and online advertising; new product development; trade show coordination; key customer presentations; market research and customer insights; quality control; supply chain forecasting; pricing; packaging design, inventory management and quality control.